3
.
PURCHASING POWER
Offering incentives for
donations is nothing new,
just ask Goodwill. But in the
spirit of sustainability, FOX
Portugal used the idea to
promote the fourth season of
the hit show e Walking
Dead. Basically, to purchase
show-themed merchandise
from the pop-up, customers
pay by donating blood.
ough the incentive isn’t
great for the squeamish, the
Portuguese National Blood
Bank Institute has seen a 571
percent increase in
donations thanks to the idea.
PSFK
STAYING
CONNECTED
ADS THAT PROTECT
Typically sunscreen protects
us from the sun, but Nivea
has taken outdoor protection
to a new level with a brilliant
campaign they launched in
Brazil. Using a special
humidity resistant paper, the
skincare company
introduced a bracelet tracker
to print ads that alerts
parents to when their
children wander too far
away. e bracelets require
users to download an
accompanying app, but it’s an
interesting marriage of tech
and print ads that actually do
something worthwhile.
CREATIVITY
around the world, Square has
transformed digital receipts
into an updated version of
the suggestion box. ough
the service is essentially a
review system for businesses,
it offers the potential to
quantify customer opinions
to develop stronger loyalty
behind the scenes.
WIRED
3. THE CONNECTED
UNDERGROUND
WiFi and sensors have
created tremendous moves
for fashion tech, and the
“internet of things” has
contributed even further. But
the same tech that has been
connecting houses to phones
and shoppers to locationbased sales is now providing
incredible insight to keep
London’s Underground
running smoothly.
FAST CO. LABS
4
.
4. SQUARE
SUGGESTIONS
As mobile payments and
paperless transactions
continue to gain traction
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