2
.
ONLINE
SHOPPING
SAME DAY
SHOWDOWN
We all know Google is trying
to take over, and now the
company has taken aim at
Amazon, debuting same-day
shipping in California and
NYC. ough the service is
primarily geared toward
household goods for now, the
move raises the bar for
consumer convenience now
that the two online giants are
essentially offering competing
services. FAST COMPANY
FANCY MATH FOR
MOTHER’S DAY
1. CANOPY REIGNS IN
ONLINE SHOPPING
Finding the perfect gi for
mom is rarely easy, but online
service Intelligi provided a
mathematical solution to race
to remember what mom
wants. Essentially using a
sample group and some
proprietary “fancy math” the
service offered a new look at
whether a mother’s day gi
was actually a good gi.
FAST CO. CREATE
Browsing online stores can be
a hassle, at best, and the
massive size of Amazon alone
doesn’t help the situation.
at’s where Canopy steps in,
an app designed to create a
Pinterest-like experience for
web stores. Attempting to
capitalize on a better
customer experience is
definitely nothing new, but
the clean look of Canopy is
refreshing. PSFK
1
.
SHOPS
2. REINVENTING THE
POP UP
Pop up shops are nothing
new, and we expect to see a
ton of them this summer, but
PopInShop is looking to put a
new spin on a Storefront type
service. Rather than
connecting brands to spaces
the company focuses on
providing a more substantial
connection for brands with
temporary placement in
boutiques. e benefit of
course is the long term
potential for business rather
than just a short-lived event.
FASHIONISTA
// 11