Third Wave Fashion // FEBRUARY 2014 // THE GLOBAL ISSUE | Page 18

SPECIAL FEATURE // INTERNATIONAL COMMERCE ! Does your organization want to learn more about innovating for the future, today? Third Wave Fashion offers executive training and workshops for fashion brands who want to shape the future. “The best way to predict the future is to create it.” - Peter Drucker Challenges When launching in new countries, a lot of factors come into play, including: Cultural challenges (such as knowing holidays; see page 20). Shipping and logistics infrastructure –many customers expect COD. Social unrest and government instability. Spreading your team to thin. // 16