Third Wave Fashion // FEBRUARY 2014 // THE GLOBAL ISSUE | Page 13

1.
THE WORLD AROUND US
WEARABLE TECH
2.

4.

3.

READ
M
ON PA ORE
GE 27
1. SONY’S LIFELOG STEPS UP
THE TRACKING GAME

2. SEEING IS BELIEVING:
IOPTIK

3. DRIVE INTO THE FUTURE,
WITH A WATCH

Despite a ton of life trackers and
apps on the market, many are still
little more than glorified
pedometers. Sony has developed
a device and Android app that ups
the ante in daily tracking with a
platform that not only tracks
movement, but when you stop to
talk, receive an email, take a
photo, and browse the internet.
The Lifelog hardware consists of a
bracelet that holds the Core and
an accelerometer that tracks
tracks your movement–which
determines if you’re out and
about or doing nothing. PSFK

Google Glass has been fun, but
the startup Innovega is looking to
push the future of wearable tech
and augmented reality with
iOptik. Coupled with special
contact lenses, the iOptik turns
the lenses of the glasses into
projection screens that allow
information to be displayed
directly in front of the user’s eyes
or in the peripheral areas of view.
Cyborgs, here we come! PSFK

Historic German engineering
meets Silicon Valley with the
pairing of Mercedes-Benz and
Pebble Smartwatches. With access
to Pebble APIs and an enhanced
Digital Drivestyle app, the
combination will give drivers the
ability to check on their vehicles
from their wrist. Fuel level,
location, and real-time driving
alerts aresome of the pieces of
information that the pairing will
provide. PSFK

4. A PIN FOR POSTURE
With wearables getting ever more
efficient, it’s no surprise that the
hardware is getting smaller. Lumo
Lift is a vibrating pin that simply
alerts wearers to when their
posture begins to slip, and the
company’s data reflects the
difference the device is making.
Moving  beyond everyday posture
from sitting and standing, Lumo
Lift will also be able to provide
the same reminder vibration to
correct posture during a number
of yoga poses. Not bad for a pin.
TECHCRUNCH

// 11