Third Wave Fashion // DECEMBER 2013 // YEAR END WRAP-UP | Page 23

9
POSHMARK HITS THE MILLION ITEM MARK
In September 2013, recommerce startup Poshmark announced that their users
had sold a million items– and that they had 250,000 women with active
accounts. The Silicon Valley-based company also hosted their first offline user
conference in Las Vegas this year, announced their $12M Series B funding
(from investors including Rachel Zoe and Ashton Kutcher) and launched on
Android. Keep your eye on this explosive startup.  

10
WELCOME TO THE PARTY, H&M
While many fashion and luxury brands claim their online stores as their most
productive flagships, others are really late to the game. In 2013, H&M finally
launched online commerce. Other brands that are new to the game include
Victoria Beckham and Hugo Boss. Missoni also relaunched their commerce.
Happy to have you, guys!