B2B TOOL
I N S PA R Q
ere has been a lot of talk lately about the effectiveness of social
commerce strategy. Gone are the days when retailers and brands
could sit back and assume that consumers wanted a one-sided
click-to-shopping cart experience. With the rise of social media
and mobile platforms, the ingrained behavior in offline shopping
of sharing what we want to purchase or are purchasing has
become integral to online shopping. Retailers and brands should
be aware of the effectiveness of building-in features that allow
consumers to engage with one another as they peruse and
purchase. at is where inSparq steps in to assist. (inSparq is a
ird Wave Fashion client.)
content with friends (for instance, a blast on Twitter leading to a
one time offer of free shipping). Lastly, Tell-a-Friend is a feature
that enables customers to invite their friends to sign up to a site's
newsletter using social channels.
inSparq is a streamlined, simple b2b solution for social shopping.
e company offers three customizable widget services with
actionable analytics that allow retailers and brands to track the
effectiveness of sharing behaviors from the start of a sale to its
endpoint. eir Trending Products Feed offers a Pinterest-style
display of what products are trending in real time via an
aggregation of social network metrics. Sharing & Rewards offers
consumers customizable incentives for sharing a company's
We reached out to the CEO &
Founder (and cofounder of Women
in Wireless and the WIM Accelerator),
Veronika Sonsev to find out more.
With their widgets craed in HTML5 and specific applications
available for Magento and Shopify, inSparq has taken the headache
out of actively integrating social behavior into the framework of
retail sites.
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