INTERVIEW // GALAX
Alex - No , it ’ s not a secret , it ’ s our culture . Extreme overclocking is just like a party with old friends . Every year there are a lot of old friends that join us to share their experience , to join together and talk about overclocking . We can provide such a great platform for them . This is my passion . We can gather together so many ( overclocking ) masters to our party .
Mad - That ’ s true . That ’ s our thoughts and our culture , to maintain good relationships with our friends . We want to see our friends happy . It doesn ’ t matter so much the resources we spend on it . As for your question , we are not simply looking at profits . We are looking ahead of others because we see overclocking as something that would give us a lot of chances to improve or enhance our products . This in turn would give us better headroom for a better market .
Alex – Actually I ’ ve mentioned this before , we treat overclocking
like building supercars . How many manufacturers are able to make a Ferrari or Lamborghini ? It ’ s only those specific companies , and that ’ s a large part of why you love it .
Neo : So , performance is your passion more than anything else , and therefore you follow it .
Neo : This is not my question , but I have to ask this . Hall of Fame - everybody knows and loves the white colour scheme . These people have asked me to ask you , will we ever have Hall of Fame peripherals in the white ?
Mad - Actually we did work on some peripherals in white , but we weren ’ t satisfied with the resulting quality so we postponed them . We will consider it in the future .
Neo : I think this interview is more educational for me than anybody else . Just a few more questions .
Alex - No problem ( laughs )
Neo : There ’ s a huge trend towards eSports and gaming . How does the Hall of Fame influence your other products ? Do they influence each other ? Does the gaming market benefit the overclocking market or vice versa ? Do you take what you learn from your overclocking products and incorporate it into your gaming products ?
Alex - The overclocking cards are the top tier cards . If our HOF series are selling well , it means our midrange and low end are selling well as well .
Neo : HOF is very powerful branding for you , for all other products not even in the range . Much like AMG is for Mercedes for example ?
Alex - Yes , that ’ s right .
Neo : when I entered earlier I heard something about motherboards and that piqued my interest . Will you take the
08 The OverClocker Issue 43 | 2018