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MEDIA, AV & IMMERSIVE TECHNOLOGY: Interactive Media Producers
Pixels & Atoms
Company Address: Sheffield, United Kingdom
Primary Contact Name: Nick Crossland
Job Title: Creative Digital Producer
Contact Details:
+ 44( 0) 7438 360 361 hello @ pixelsatoms. com www. pixelsatoms. com
Key Services / Specialism
• Senior Producer specialising in projects focused on digital, interactive and immersive technology
• Creative Direction and Leadership
• Digital Project Management and Delivery
• Digital Consultancy and Feasibility
• Creative Technologist
• Prototyping, Experimentation, Innovation and R & D
• Integrating data and insights into the creative process
• Web, Mobile Apps, Immersive, Physical Installations and Interactives
• Expertise across multiple technologies and platforms, from AI to e-commerce
• Operational and Business Systems
Sectors served:
• All Sectors
Pixels & Atoms is a boutique consultancy advising on digital and interactivity for television, entertainment, heritage, culture and themed entertainment projects. It specialises in providing practical support to creative and digital teams on projects that combine physical and digital technology in new and exciting ways, to realise creatively ambitious, narrative-rich experiences and guest journeys.
Founded by Nick Crossland, a creative digital leader and producer with a passion for themed entertainment and many years’ experience conceiving, developing and executing world-class digital content, platforms and interactive experiences enjoyed by millions.
Nick’ s background is in combining hands-on creativity with deep technical fluency to shape playful, purposeful, and intuitive experiences that spark joy, delight and lasting memories. He has led major projects with organisations including the BBC, Channel 4, Netflix, NHS, NASA and national museums across the UK. Many of these have been honoured with awards in digital creativity and storytelling, including a BAFTA, an Emmy nomination, and an achievement award from NASA.
▲The Circle( Channel 4 / Netflix) – Nick led design and development of the on-set interactive platform at the heart of the show, and viewer-facing mobile voting app. The voice-driven screens were built into the fabric of the players’ apartments and were critical in giving players an immersive experience and driving gameplay and narrative across the series.
The bespoke behind-the-scenes technology which integrated the playerfacing platform with production infrastructure allowed operators flexibility to generate unique real-time graphics across dozens of screens at once in response to developing storylines and players’ interactions.
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