LEGOLAND Hotel, Korea
Peppa Pig Theme Park, Florida
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Masterplanning & Concept Development Studios
Kay Elliott
Company Address: 5-7 Meadfoot Road, Torquay. TQ1 2JP
Primary Contact Name: Richard Maddock
Job Title: Director & Destination Masterplanner
Contact Details: + 44( 0) 1803 213553 richard. maddock @ kayelliott. co. uk www. kayelliott. co. uk
Key Services / Specialism
• Strategy, Concept & Experience Design
• Architecture, Design & Engineering
• Digital & Guest Technology
• Strategy, Branding & Content
Sectors served:
• Theme Parks & Resort Destinations
• Zoos & Aquariums
• Museums & Cultural Attractions
• Immersive & Interactive Experiences
• Retailtainment & Mixed-Use Leisure
• Family Entertainment Centres( FECs)
• Stadia, Arenas & Live Event Spaces
• Experiential F & B & Hospitality
We are Architects, Masterplanners and Creatives for the Experience Economy.
Our projects include some of the world’ s most celebrated brands and destinations- from LEGOLAND to Blackpool Tower, and from Peppa Pig Theme Parks to ICON Park Orlando. Our built portfolio spans 25 + countries and welcomes over 60 million visitors annually, covering resort masterplans, immersive attractions, and themed hotels. Complementing our design services, we offer strategic advisory with
LEGOLAND Hotel, Korea
A 154-bedroom fully themed hotel located at the entrance to LEGOLAND Korea Resort. Designed to extend the guest experience beyond the park, the hotel includes immersive room themes, family-friendly dining, and interactive play zones.
We provided concept design, layout planning, theming development, and design intent packages- ensuring seamless brand alignment and operational integration with the wider resort. proprietary tools such as Guest Flow Optimisation™ and the Destination Flywheel™- helping operators increase revenue per capita( RPC), enhance guest experience( NPS), and unlock greater value from existing assets. We help turn guest insight into operational advantage- and align experience design with emerging ESG and commercial priorities. Clients trust us to create destinations that perform- commercially, emotionally, and culturally.
Peppa Pig Theme Park, Florida
The world’ s first standalone Peppa Pig Theme Park, designed exclusively for preschoolers. Located within the LEGOLAND Florida Resort, the 16,000 sqm park includes six rides, themed water play, interactive zones, and a live show arena. As a Certified Autism Center, it sets new standards for inclusive design. Our scope included concept layouts, theming development, IP coordination, and design intent packages for local delivery teams across all three locations.
LEGOLAND
Peppa Pig Theme Park
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