Cadbury World – A Deliciously Themed Experience
Legoland Shanghai- A Creative Collaboration
STRATEGY, BRANDING & CONTENT: Graphic Design for Themed Environments
Fluro Attractions
Fluro Attractions is the creative agency that takes fun seriously, blending bold design with strategic thinking to craft unforgettable experiences for family attractions and destinations. With over a decade of experience across 15 countries, we’ ve partnered with some of the world’ s most iconic names, including LEGOLAND ®, Merlin Entertainments, Cadbury, and Madame Tussauds. Our expertise spans theming and wayfinding, brand storytelling, strategic marketing, and campaign delivery, all designed to spark curiosity, drive footfall, and deepen audience engagement. From immersive building wraps and characterful signage to brand identities, environments and experiential activations, every element is crafted to reinforce your story and leave a lasting impression. Whether launching something new, refreshing a heritage site or enhancing the visitor journey, we design with purpose at every touchpoint.
Cadbury World – A Deliciously Themed Experience
Fluro worked with Merlin Entertainments to enhance the storytelling and guest experience at Cadbury World. The project involved creating themed graphics that brought the brand’ s playful personality to life. From whimsical signage to rich
Legoland Shanghai- A Creative Collaboration
In an exciting collaboration between LEGOLAND ®, Merlin Entertainments and Fluro, we helped bring the brand to life at the all-new LEGOLAND ® Shanghai Resort. Fluro designed bold, large-format graphics that transformed every corner of environmental graphics, the visual language blended Cadbury’ s heritage with a bold, contemporary twist. The result was an experience that delivered joy, reinforced the brand story, and improved wayfinding and visitor engagement across the attraction.
the resort. From immersive hotel room decor to vibrant ride branding, our designs capture the imagination of visitors of all ages, delivering the playful energy and visual impact synonymous with LEGOLAND ® resorts.
Company Address: 5 Eghams Court, Boston Drive, Bourne End, Bucks, SL8 5YS
Primary Contact Name: Mat Harris
Job Title: Founder / Creative Director
Contact Details:
+ 44( 0) 1628 525 449 attractions @ fluroltd. com www. attractions. fluroltd. com
Key Services / Specialism
• Themed Graphics + Wayfinding
• Strategic Marketing
• Campaigns
• Branding
Sectors served:
• Theme Parks
• Museums
• Water Parks
• Hotels
• Food & Beverage
• Visitor Attractions
Working with Merlin Entertainments, Cadbury World and Mondelez International across multiple projects, delivering retail theming, immersive ride graphics and heritage storytelling for this iconic attraction.
Teaming up with LEGOLAND ® and Merlin Entertainments to bring the brand to life at LEGOLAND ® Shanghai, delivering bold, immersive graphics across hotel rooms, rides, retail, and beyond.
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