Theme Park Procurement Guide | Page 129

Crealy Theme Park & Resort Website Launches in Under 10 Days
DIGITAL AND GUEST TECHNOLOGY: Guest Experience, Technology, Apps & Platforms

LOOP by Semantic

Your website is your most important brand asset. It is the online showcase for your attraction and the optimum route of converting demand into sales. LOOP is a tailor-made website platform for attractions created by Semantic, an agency with over 25 years’ experience bringing brands to life online.

Crealy Theme Park & Resort Website Launches in Under 10 Days

What if we told you it was possible to rebuild and launch a whole new attraction website in under 10 work days, and provide a significant boost in quality, polish and optimisation all at the same time? Well, Crealy, a leading attraction theme park resort in Devon did just that, becoming a new LOOP client and getting a slick new website in record time. Despite only getting the final project approval at the start of March 2024, we were able to work with their amazing marketing team to create an all-new LOOP website and have it live in plenty of time for the Easter Holidays. The new site is vibrant, image-led and mobile-first to make sure it’ s as engaging as possible for all of their customers whether they’ re new to Crealy, or loyal repeat visitors. With the straightforward setup and launch process, Crealy was able to quickly replace their clunky old website, even though time was getting tight in the run up to summer. Our custom LOOP infrastructure, designs, components and attraction-specific functionality helped to transform their online processes, saving the marketing team vital time going into the peak season. And One year on, the results speak for themselves:
• + 27 % Revenue via Organic Search( Q4 2024 vs. Q4 2023)
• + 13 % Revenue via Organic Search( April – December 2024 vs. the previous year)
Moving to LOOP is easy, we take care of SEO redirects, content migration and analytics to ensure a seamless transition. Happier guests. More revenue opportunities. Smarter marketing.
• + 131 % Total Number of Keywords ranking
• + 116 % Growth in“ Christmas”- related keywords
• + 119 % Growth in“ Halloween”- related keywords
“ Wish there was an option for higher than 5 stars! Highly recommend Semantic to anyone looking to upgrade their website. Massive thank you to Neil, Dan & all the team at Semantic for making our website journey seamless( in just under 2 weeks). The guys were always on hand to help with any enquiries which were sorted super efficiently! They truly went above & beyond. Thanks again so much- we are in love with our new website.”- Daisy, Crealy Marketing Team
Company Address: 2 Venture Road, Southampton, SO16 7NP
Primary Contact Name: Neil Lewin
Job Title: Owner
Contact Details: + 44( 0) 02380 111 545 neil @ semantic. co. uk loop. semantic. co. uk
Key Services / Specialism
• 50 + sector-specific modules & components
• Low upfront cost- pay monthly / yearly, skip the big build fees
• Fast launch- go live in weeks, not months
• Easy to update CMS- edit content without paying developers
Sectors served:
• Theme Parks and Resorts
• Museums and Galleries
• Zoos and Wildlife Parks
• Immersive Experiences
• Historical Attractions
• Family Entertainment Centres
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