Theme Park Procurement Guide | Page 128

Holkham House
Mary Rose Trust
DIGITAL AND GUEST TECHNOLOGY: Ticketing & Reservation Systems

Rubber Cheese

Company Address: 113 The Shed, Sergeants Yard, Bordon, Hampshire, GU35 0DJ, UK Primary Contact Name: Sinead Kimberley
Job Title: General Manager
Contact Details:
+ 44( 0) 7907 800 864 sinead @ rubbercheese. com www. rubbercheese. com
Key Services / Specialism
• Experience Designers
• Project Management
• Visitor Experience & Journey Planners
• Interpretation & Storytelling Consultants
• Immersive Technology Developers( AR / VR / XR)
• Ticketing & Reservation Systems
• Guest Experience Apps & Platforms
• Visitor Analytics & Engagement Tools
• Retail Systems
Sectors served:
• Theme Parks
• Museums
• Heritage Destinations
• Zoos
• Aquariums
• Leisure Destinations
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Founded in 2003, Rubber Cheese is a celebrated and award winning digital agency that creates remarkable online systems, websites and applications for visitor attractions, that enhance the visitor experience before your guests even step through the door. Whether it is increasing conversion or increasing donations and engagement, we transform your guests booking experience. Whatever the requirements we come through with results that have a positive and measurable impact.

Holkham House

Launched in August 2022 this site demonstrates our approach to serving diverse audiences with differing needs. Holkham is a thriving 25,000-acre rural estate in north Norfolk, and home to the Earl and Countess of Leicester and their family. Whilst rich in history and a plethora of landscapes, Holkham is renowned for its progressive outlook and has a vision to be the UK’ s most pioneering and sustainable rural estate.

Mary Rose Trust

We designed and built the new museum website for the Mary Rose Trust from October 2023 and launched in April 2024. Working closely with the museum’ s marketing team, and with a limited budget we designed a WordPress based website for this museum of international significance. We have used innovative features such as 3D interactive renders to bring their vast collection of tudor artefacts to life online. We also made use of techniques
We are uniquely placed among web development agencies in the sector for a number of reasons. We conduct the he Annual Visitor Attraction Website Survey which was the first and the biggest survey in the industry. This gives us an unmatched level of insight into the challenges the industry is facing and the solutions that are currently best practice. We also host the industry leading podcast, Skip The Queue, creating a platform for industry leaders to share their insights.
The new website delivers inspiring visitor journeys that encourage users to dwell longer and discover more about the adventures on offer in the countryside and coastal location. Its creative and intuitive design aims to deliver increased engagement resulting in higher booking levels.
The site is built using WordPress and includes many features to support Editors to make it super easy to manage content on the site including joined up opening times, linked to their whats-on guide and event calendar, and clear linking and cross selling between the different parts of the Estate. The site also includes a simple integration with the Holkham booking and EPOS system, K3 MStore.
to guide users to follow the relationships between objects and galleries in the museums to increase dwell time on the site. We integrated with both Digitickets and Gateway Galaxy, to make it easy for people to book tickets and attend events.