DIGITAL AND GUEST TECHNOLOGY: Guest Experience Apps & Platforms
Crowd Convert
Crowd Convert group transforms the digital guest journey, from first interaction through to post-visit engagement, for attractions and leisure destinations. By blending strategy, technology and behavioural insight, Crowd Convert delivers smarter, human centric digital experiences that drive bookings, build loyalty and accelerate business growth.
The group brings together two leading companies: Merac, experts in ticketing and CRM, and Rubber Cheese, specialists in UX, digital strategy and web development. This collaboration allows Crowd Convert to offer end-to-end solutions, including optimised booking flows, system integration, digital infrastructure upgrades and enhanced guest communications.
With decades of experience across the attractions and leisure industry, the team understands the unique challenges operators face. Its Experience Engineers work in close partnership with clients, acting as an extension of in-house teams to deliver measurable impact.
From improving conversion rates to building deeper guest connections, Crowd Convert helps destinations reimagine the digital experience and turn insight into action.
Company Address: 113 The Shed, Sergeants Yard, Bordon, Hampshire, GU35 0DJ,
Primary Contact Name: Andy Povey
Job Title: Co-Chief Executive Officer
Contact Details: contact @ crowdconvert. co. uk www. crowdconvert. co. uk
Key Services / Specialism
• Digital Guest Journey Optimisation
• UX and Website Strategy
• Ticketing and CRM Solutions
• eCommerce and Revenue Growth
• System Integration & Infrastructure
• Behavioural Insight & Guest Psychology
• Brand & Experience Design
• Performance Analysis & Optimisation
Sectors served:
• Theme Parks
• Museums
• Heritage Destinations
• Zoos
• Aquariums
• Leisure Destinations
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