Camera Obscura & World of Illusions, Edinburgh, Scotland
Museum of Modern Art, Luxembourg
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Visitor Experience & Journey Planners
Colin Mulberg Consulting
At Colin Mulberg Consulting, we specialise in putting visitors at the heart of venues. We help organisations improve the visitor experience and create great offers for key audiences, using visitor insight to drive change. We audit existing venues from the viewpoint of visitors, uncovering simple ways to make more of what is already there. Equally we review project plans to assess their chances of success and suggest ways of improving engagement and the visiting experience.
We use our design and heritage experience to improve the whole visitor journey – from websites, entrances, ticket desks, and small displays to new galleries, interpretation schemes and whole museums. We support business development by uncovering opportunities to increase earned income. Talk to us about your needs – whatever your project, we make a difference.
Camera Obscura & World of Illusions, Edinburgh, Scotland
Audited the visitor experience and offer for this main attraction next to Edinburgh Castle on the Royal Mile. Highlighted improvements to layout, displays, interpretation and wayfinding, as well as quick, easy changes to the museum entrance, foyer, queueing and ticketing to give audiences a more attractive offer and increase visitor numbers and earned income.
Museum of Modern Art, Luxembourg
Comprehensive review of visitor engagement, rethinking how the Museum caters for different audiences and the experience they get. Work included plotting visitor journeys, exploring visitor engagement, wayfinding, signing and applying new branding across site as well as auditing the public programme, membership value and pathways, entrance, reception area, shop, café and wayfinding. Suggested how the museum building, outdoor sculpture, valley views and nearby historic fort could be combined into an attractive visitor package. Uncovered opportunities for increasing earned income as part of development plans.
Company Address: London, UK
Primary Contact Name: Colin Mulberg
Job Title: Director
Contact Details:
+ 44( 0) 7757 800 943 colin @ colinmulberg. com www. colinmulberg. com
Key Services / Specialism
• Understanding visitor perspective
• Reviewing visitor journey
• Auditing visitor experience
• Developing matching visitor offers
• Modelling behaviour
• Revealing barriers and hard work
• Identifying improvements
• Uncovering earned income opportunities
Sectors served:
• Visitor Attractions
• Museums
• Live Events
• Zoos
• Natural Environment
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