Qiddiya Six Flags & Aquarabia
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Experience Designers
Journey
Journey is a global experience design agency, creating story-led places, destinations and immersive experiences that connect people, brands and culture. Across strategy, narrative, spatial design, media, technology and delivery, Journey helps clients shape memorable guest experiences across theme parks, cultural destinations, observation decks, live events, stadia and location-based entertainment.
Our multidisciplinary teams bring together strategists, designers, storytellers, architects, technologists and production specialists to create experiences that are emotionally engaging, operationally effective and grounded in a clear sense of place. From early vision and masterplanning through to implementation, Journey connects creative ambition with practical delivery.
Qiddiya Six Flags & Aquarabia
Bringing Saudi Arabia’ s new entertainment destination to life
Journey delivered a major themed entertainment, fabrication and show integration package, shaping many of the destination’ s most prominent guest experience elements through technical development, specialist fabrication and on site delivery.
The work included scenic, kinetic and animatronic features across multiple areas of the destination. Journey supported the process from schematic design and technical development through to fabrication, installation and commissioning, ensuring that each element translated from creative intent into a durable and operational guest experience.
Journey also created the launch campaign for Saudi Arabia’ s first Six Flags theme park, introducing its themed worlds and attractions to audiences across the region.
Combining live action cinematography, custom built camera rigs and visual effects, the campaign captures the energy, anticipation and shared emotion of a theme park experience. From high speed ride sequences to family moments of discovery, the resulting film presents Six Flags Qiddiya City through a culturally relevant and cinematic story.
Company Address: 1-5 Vyner Street, London E2 9DG, United Kingdom
Primary Contact Name: Alex Best
Job Title: Head of BD Operations
Contact Details: 44 20 7978 7788 alex. best @ journey. world www. journey. world
Key Services / Specialism
• Guest experience strategy and masterplanning
• Creative concept development and experience mapping
• Attraction storytelling and environmental design
• Queue, pre-show and transition experiences
• Interior, hospitality and lighting design
• Immersive media and interactive environments
• Technical direction and production management
• Specialist fabrication and scenic delivery
• Installation, systems integration and commissioning
• Programme and project management Sectors served:
• Theme Parks
• Museum
• Expos
• Observation Decks
• Immersive Experiences
• Retaitainment
• Live Events
• Stadia
Six Flags Qiddiya City, part of Saudi Arabia’ s new entertainment destination.
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