Theme Park Procurement Guide 2026/27 | Page 16

Portal Riders
Delivering ambitious projects
STRATEGY, CONCEPT & EXPERIENCE DESIGN: Exhibition & Experience Design

Inspiring Attractions

Company Address: Armitage House, Victor Jackson Avenue, Poundbury, Dorchester DT1 3GY
Primary Contact Name: Richard Hale
Job Title: Creative Director
Contact Details: + 44( 0) 7814 396372 rich @ inspiringattractions. co. uk shaun @ deadwalkdesigns. com www. inspiringattractions. co. uk www. deadwalkdesigns. com
Key Services / Specialism
• Experience Strategy
• Concept Development
• Masterplanning
• Experience Design
• Design Visualisation
• Interpretation Design
• Creative Direction
• Project Coordination
Sectors served:
• Theme Parks
• Museums & Heritage
• Visitor Attractions
• Zoos & Aquariums
• Immersive Experiences
• Leisure Developments
• Cultural Destinations
• Resorts
Ideas become destinations.
Helping others believe in what’ s possible.
The world’ s most memorable attractions don’ t begin with construction; they begin with belief. We help transform ambitious ideas into compelling destinations... through strategic experience design, compelling visualisation and thoughtful collaboration.

Portal Riders

From concept to confidence
Every successful project begins with exploration. Sketches become models, ideas are tested, refined and visualised, allowing clients and stakeholders to understand, shape and champion ambitious concepts long before construction begins.
DCreated as an original destination attraction concept, Portal Riders demonstrates how narrative, placemaking and immersive design combine to create experiences that capture the imagination and communicate a compelling vision.

Delivering ambitious projects

Through our close collaboration with Dead Walk Designs, concepts evolve into practical, buildable environments, combining strategic thinking, creative development and technical delivery from first sketch to opening day.
With more than 35 years’ experience creating museums, themed entertainment and visitor attractions, we help transform ambitious ideas into memorable destinations.
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