Parques Reunidos
Movie Park Germany
DIGITAL & GUEST TECHNOLOGY: Ticketing, eCommerce, Retail and F & B POS, Virtual Queuing, Guest Experience Apps
accesso technology group plc
Company Address: Unit 5, The Pavilions Ruscombe Park Twyford, Reading RG10 9NN
Primary Contact Name: Juansa Molina
Job Title: Sales Director Southern Europe & UK
Contact Details:
+ 44( 0) 118 934 7417 juansa. molina @ accesso. com accesso. com
Key Services / Specialism
• Ticketing
• Virtual Queuing
• Best-in-class eCommerce
• AI-driven decision intelligence, specifically for visitor attractions
• Client Support( theme park-specific expertise)
• Cashless and Gift Cards
• Dynamic Pricing
• Professional Services, including tailored apps, multi-lingual audio guides, immersive digital experience and revenue opportunities
Sectors served:
• Theme Parks
• Water Parks
• Museums
• Galleries
• Zoos
• Aquariums
• Farm Parks
• Stadiums
• Theatre
• Immersive Experiences
• Ski Resorts
• Spas
• FEC
• Retailtainment
• Food and Beverage. accesso is the trusted technology partner for leading theme parks, attractions, and cultural venues worldwide. With a proven track record serving more than 1,100 venues in 31 countries, our award-winning solutions include ticketing, virtual queuing, pointof-sale, distribution, guest experience management and AI-driven decision intelligence.
accesso delivers technology that simplifies operations, enhances guest
Parques Reunidos
After adopting accesso LoQueue, Parques Reunidos significantly improved guest experience and operational efficiency across five of their parks, while simultaneously boosting revenue. The aim was to implement a unified digital virtual queue solution integrated with digital signage capabilities across five parks. The objective was not only to modernize queue management, but also to improve guest flow, provide more accurate ride information and enable teams to make more informed operational and pricing decisions using comparable data across venues. Post-implementation, the biggest impact has been on the guest experience. The
Movie Park Germany
“ Working with accesso and digitising our Speedy Pass Program helped us grow revenue, improve operations, and deliver a better guest experience.” Movie Park Germany selected accesso for their years of experience in launching successful queueing solutions and the understanding the company has around what matters most in running a theme park. accesso’ s project manager worked closely with the park’ s team to develop a detailed project plan ensuring smooth implementation. accesso maintained a supportive and hands-on onsite presence from the initial site survey, trainings and go live and worked to share best practices on experiences, unlocks revenue and powers the business of fun.
We are committed to innovation and continually invest in research and development to stay ahead of industry trends and support the evolving needs of today’ s guests. From streamlining daily operations to increasing per-capita spend, accesso provides the technology needed to drive real results. Learn more at www. accesso. com
virtual queuing solution enabled parks to better manage guest flow, improve throughput visibility, and communicate ride wait times and ride status updates more effectively in real time. The system also enabled more proactive pricing and operational decisions based on attendance forecasts and guest mix, while expanding product accessibility to a broader range of guests. Following implementation across the parks, the group experienced significant year-on-year commercial uplift alongside operational and guest experience improvements. This saw an immediate uplift of: 65 % in year one, 86 % in year two and 82 % in year three.
product portfolio, pricing, ride entries, and marketing, and provided clear action lists for internal stakeholders in operations, finance, and marketing. The collaborative partnership approach to the project ensured continuous improvement of both the product and the service. Despite the busy summer season, the partnership between internal teams and accesso’ s project management facilitated seamless implementation. The backend system’ s user-friendly design helped the park’ s staff quickly adapt to the new system.
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