EDITOR’ S CHOICE
For The Distillers, visibility was a key objective. A fresh Christmas tree on the balcony, illuminated wreaths and extensive exterior lighting helped the prominent corner-site venue attract attention from passing pedestrians throughout the festive season.
The Christmas Decorators’ nationwide franchise network was central to delivering the programme. Local teams developed tailored schemes with venue managers, while the wider network enabled multiple installations to be delivered simultaneously and to a consistently high standard. This combination of local knowledge and shared expertise ensured each venue received a bespoke solution aligned with the wider Fuller’ s brand.
The installations delivered the increased impact Fuller’ s was seeking, transforming each venue into a festive destination while remaining true to its individual character and the wider brand.
At The Admiralty, the decorations became an attraction in their own right, drawing visitors specifically to experience and photograph the displays. As the venue’ s Events Manager explained:
“ Being the most central pub in London, our decorations are paramount. Over the course of the season we had countless customers visit our venue specifically to see and take pictures of our decorations.”
The partnership’ s value extended beyond the finished displays to the service and support provided throughout the season. When a transformer failed at The Admiralty on New Year’ s Eve, the local franchise team responded immediately, travelling to the venue and replacing the unit that same day to ensure the decorations remained operational for the evening’ s celebrations. Reflecting on the partnership, The Admiralty commented:
“ Tracey has been wonderful both years that we have worked with her. From site visit to installation and removal, she has understood what we needed as a venue and how we can create the most impactful Christmas atmosphere possible. Being able to email her during the season for any issues has been very reassuring that we are in good hands.”
The Counting House team echoed this appreciation for ongoing support:
“ They supported all aspects and have been on hand whenever we needed to make adjustments.”
Many venues also reported increased customer engagement and strong social media performance throughout the festive period. The Counting House noted:
“ Socials picked up a lot this year and we had one or two influencers in.”
By combining local relationships, bespoke design and responsive support with the capability to deliver across multiple venues, The Christmas Decorators helped Fuller’ s create distinctive festive experiences that remained true to each pub’ s individual character and the wider brand.
For hospitality businesses looking to make a lasting impression next Christmas, early planning can make all the difference. From developing a cohesive festive vision across multiple sites to creating bespoke displays for individual venues, The Christmas Decorators work with clients to deliver impactful, professionally managed installations tailored to their brand, space and operational requirements.
Start planning for Christmas 2027 Discover how The Christmas Decorators could transform your venues for the next festive season.
Visit www. thechristmasdecorators. co. uk email info @ thechristmasdecorators. co. uk or call 0330 660 7010 to start a conversation with your local team.
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