EDITOR’ S CHOICE
Where some brands make sustainability claims, Amanda’ s work makes them tangible.
Award-Winning Beds & Mattresses Built for Exceptional Guest Experience Boutique hotels increasingly differentiate themselves not by how their rooms look but by how their rooms feel— and sleep now sits at the heart of that competitive landscape. As outlined in the brand’ s hospitality guidance, the bed becomes the“ silent ambassador” of the room, shaping every guest review, return booking, and brand impression.
Amanda’ s leadership is directly reflected in the products her team creates:
1. Traceable, Single-Farm, British Wool Mattresses Each mattress is filled with fleece from one named British farm— an unprecedented level of provenance that gives boutique hotels a unique storytelling touchpoint. This isn’ t wool blended through bulk supply chains. It’ s traceable, pure, and ethically sourced.
2. Naturally Better for Guests Guests benefit not just from authenticity, but from superior sleep science:
• Thermoregulation and moisture control
• Natural buoyancy and pressure relief
• Hypoallergenic, dust-mite-resistant properties
• Fire safety without harsh chemical treatments
This translates into better reviews, fewer complaints, and longer-lasting mattresses.
3. Craftsmanship That Reduces Replacement Cycles Hand side stitching, British-made materials, and an ethos of longevity mean every mattress is built to endure high occupancy. Many models come with guarantees of up to 30 years. For hoteliers focused on lifecycle cost, this is a compelling economic advantage.
4. Design-Led Iron & Brass Beds Made in Britain Wrought Iron & Brass Bed Co. also offers a collection of handcrafted iron and brass frames that bring understated luxury into hospitality spaces. Built in their Norfolk workshop, each bed is designed to withstand commercial turnover without compromising aesthetics. These are not massproduced imports— they’ re future heirlooms with quiet, timeless beauty.
A Leader with Impact That Extends Beyond the Business Amanda’ s award also recognises her wider contribution to community and sustainability.
Her Wool for Welfare initiative turns British wool into a force for social good, supporting local children living in poverty by repurposing fleece for horticultural use.
For hospitality brands seeking meaningful ESG alignment, her approach offers an authentic model: sustainability that is practical, local, and humancentred.
The Opportunity for Designers & Hotels For interior designers, boutique hotels, and premium B & Bs, Amanda’ s win is more than industry news— it’ s an invitation.
Choosing an award-winning British manufacturer isn’ t simply about specifying a bed or mattress. It’ s about elevating the guest experience through:
• A verified provenance story guests love to share
• Superior natural sleep performance
• Design continuity and comfort consistency across properties
• Stronger sustainability credentials
• Products built to last decades, not seasons
And most importantly, it’ s about aligning your project with the leadership and values recognised at the highest national level.
“ Guests Remember How They Slept”— Amanda’ s Legacy in Hospitality In an era where hospitality differentiation is harder than ever, Amanda Oldfield has given the industry something uniquely powerful: the chance to offer guests a night’ s sleep grounded in British craft, regenerative farming, and real integrity.
Hotels that build this into their rooms don’ t just create beautiful spaces— they create unforgettable nights.
For trade partnerships, bespoke specifications for hotels, or interior design collaborations, visit: www. wroughtironandbrassbed. co. uk
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