EDITOR’ S CHOICE
Amanda Oldfield: From Field to Five – Star Sleep— How an Inspirational Leader Is Redefining British Hospitality Comfort
- WROUGHT IRON AND BRASS BED CO-
When Made in Britain announced Amanda Oldfield as the Winner of the 2025 Inspirational Leader of the Year Award, the hospitality world took notice— and for good reason. As founder of Wrought Iron & Brass Bed Co., Amanda has not only revived a near-lost British craft but reshaped what premium sleep can mean for boutique hotels, luxury inns, and interior designers seeking authenticity and excellence.
Her win is more than an individual accolade: it signals a shift in how the industry thinks about provenance, craftsmanship, and the value of true British-made sleep experiences.
A Leader Rewriting the Rules of Craft and Comfort Amanda co-founded Wrought Iron & Brass Bed Co. at 45— an age when most entrepreneurs are told they’ re“ too late.” Today, at 67, she leads a team that builds some of Britain’ s most meticulously crafted metal beds and hand-made mattresses, proving that leadership grounded in dignity, transparency, and courage has no age limit.
Her philosophy is simple:“ If you make something, know where every part of it comes from”— and honour the people behind it.
That ethos led her to take the unusual step of becoming a shepherdess herself, forging direct partnerships with British farmers and sourcing wool fleece“ one farm at a time.”
This isn’ t storytelling— it’ s traceability that can be verified, from the field to the workshop to the guestroom.
Why Her Win Matters to the Hospitality Sector In an era defined by guest expectations for transparency, wellbeing, and sustainability, Amanda’ s leadership aligns seamlessly with the needs of boutique hotels and luxury accommodation providers. Her award validates a model that blends craft integrity, regenerative supply chains, and multigenerational skill— the same values today’ s travellers look for in the places they choose to stay.
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