The World of Hospitality Issue 67 2025 | Page 37

CASE STUDY
sophistication and features Liberty archive fabrics paired with hand-picked photography from George McLeod portfolio.‘ Fayre’, the ground floor brasserie, introduces a new culinary space to the neighbourhood with a focus on seasonally inspired dishes, and carefully curated wallcoverings from Adam Ellis Studio, while the lobby café / bar softens the guest arrival experience with loungelike comfort, encouraging pause but also work and, much needed these days, conversation. Once again, the artwork selection plays a key role— bringing the space to life with a curated mix of images, including pieces from Jack English’ s archive, bespoke illustrations by John Broadley, and ad-hoc photography created specifically for the Hotel.
partner within this project is Apparatus, whose sculptural lighting and material sensibility added a layer of considered drama and refinement. Another key creative partner, as hinted above, is photographer Jack English, celebrated for his work across film, music, and fashion. His photography collection, selected by Timothy for The Shepherd, is a true reflection of their longstanding creative relationships and George McLeod, fine art photographer of the year, who’ s series of recreated classical portraiture brings a modern interpretation to the guest rooms and arrival.
Shepherd & is delivering a hotel that blends design with cultural insight within hospitality, that is both personal and elevated- a hallmark of their design philosophy.
Part of the larger development is 36-37 Hertford Street residential apartments that add an extra slice of splendour, privacy, and intrigue to the project. Neighbouring The Shepherd Mayfair hotel, the apartments are within two restored Georgian townhouses designed by 17th-century visionaries Robert Adam and Henry Holland. Buckley Gray Yeoman acted as the base build architect, while the interior design was led by Timothy, the team at Shepherd &, building on the initial concepts by Albion Nord. Comprising one, two and three bedroom apartments, each one embodies a sense of considered luxury and opulence. Residents will also benefit from privileged access to bespoke services provided by The Shepherd Mayfair, ensuring a lifestyle of effortless luxury.
More than a design studio, Shepherd & works as an atelier- drawing upon a trusted network of artisans, makers, photographers, and longstanding collaborators to bring each project to life. A key www. shepherdand. com
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