CASE STUDY
The Art of Luxury- SHEPHERD &-
founders, Marko Gligorov, Sara Rosellini & Freda Shepherd, working with the client team to ensure the continuity of vision and delivery.
“ We created and continually developed the narrative of The Shepherd Mayfair, with attention paid to a carefully combined architectural and design approach. We have taken this thought process into specific areas, from the guest experience, culinary offering, to the cocktail bar.” states Timothy Shepherd.
Shepherd & creates interior design for The Shepherd Mayfair, Hotel – a new Mayfair landmark redefining luxury hospitality
Due to open in late 2025, The Shepherd Mayfair, Hotel is a bold new presence in the heart of Mayfair, an 82-key hotel that reinterprets British luxury through a modern lens. From Timothy Shepherd’ s previous role as Managing Director at Buckley Gray Yeoman ID, Shepherd & has continued their client relationship with Bain Capital and Orka Investments for The Shepherd Mayfair, Hotel. The design team at Shepherd & was responsible for creating a narrative through intelligent design and the collective work of the design teams at all the practices involved through the architecture, interior design, the visual arts and into the brand creation, working closely with the Hotel Operators on every element to create a personal experience for the guests visiting the hotel and its bars, cafe and restaurant.
From the moment guests enter the covered walkway that leads from Stanhope Row, they are introduced to a true interpretation of hospitality. Shepherd & has used exceptional storytelling through design to create an elegant aesthetic that is rooted in British design tradition and reflective of the building’ s history.
Every element of the interior design, including the curated materials and textures, has been carefully considered and selected. Colour palettes shift from deep, warm tones in shared spaces to refined cooler shades in the guest rooms. Custom details, such as a reimagined banker’ s lamp, chess tables and silver trays all add layers of personality and opulence.
Beyond the rooms and suites, The Shepherd Mayfair, Hotel is also home to‘ Teddy’ s’, an intimate cocktail bar tucked beneath the hotel. Designed to draw in the late-night crowd, it offers elegant
Bordering Park Lane and the iconic Shepherd Market, this new hotel pays homage to Mayfair’ s layered and cultural history whilst also evolving it for the modern guest, forming a personality entirely of its own. This 18th Century marketplace is considered by many to be a‘ hidden gem’, with the hotel’ s original building dating back to the 1970s.
With over thirty years of global design leadership and connections, Timothy Shepherd, Founder and Managing Director of Shepherd &, took the lead on the project alongside architecture & interior design practice Buckley Gray Yeoman, shaping every element of the guest experience with high attention to detail. Supporting Timothy were previous BGY employees and fellow Shepherd &
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