CASE STUDY
The Shift: From Generic to Grounded The new design story begins in the lobby, where a 3D-printed ceiling feature references Amsterdam’ s well-known triple-X symbol. This sets the stage for the visual theme carried throughout the space. A warm mix of terracotta, forest green, and soft wood tones defines the material palette, balanced by rich textures like red travertine, sheer fabrics, and plush upholstery to create a calm and welcoming atmosphere.
The bar follows the same design language but with a more intimate feel. Built for smooth transitions from day to night, it features layered lighting, varied seating, and small design touches that echo the triple-X.
Introducing: We Are EDN A highlight of the renovation is the launch of We Are EDN, a new restaurant concept developed by Hilton’ s internal agency StiR Creative Collective. It’ s the first of its kind in the EMEAA region, built around seasonal ingredients and a low-waste approach.
The interior reflects this philosophy with natural materials, green accents, and a brighter, more energetic colour palette. Floral patterns, woven panels, neon details, and plants bring a sense of playfulness while still fitting into the broader hotel design.
Art as a Connector Curated with Veitenheimer Art Consultancy, the art collection adds another layer of narrative. Works by Jordy van den Nieuwendijk, Simone Poste, Evan Powell, Simon Moore, and Raquel Rodrigo are integrated throughout the hotel, chosen to reflect Amsterdam’ s creative energy and to visually thread the spaces together.
www. wewantmore. studio
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