CASE STUDY
experiences and guest-first approach citizenM guests know and love. With Marriott’ s acquisition, this vision will not change. In fact, with Marriott’ s global reach, citizenM looks forward to taking the brand even further – into more cities, welcoming more modern travelers, while staying true to its identity.
Concrete stands at the cradle of citizenM and has been a part of the creation and expansion of the brand; it designed every single hotel of the current portfolio. Bringing the vision to life, the firm has created spaces that resonate with modern travelers seeking comfort, efficiency, and style for a reasonable price. Dedicated to the continual evolution of the architectural and interior designs, the firm has maintained a holistic perspective on citizenM’ s position in the current market. From the very beginning, citizenM redefined the hospitality landscape by prioritizing a smart luxury and immersive guest experience. As the next chapter unfolds, Concrete remains supportive of citizenM and its future growth.
36 and counting... The citizenM global portfolio currently consists of 36 open hotels, comprising 8,544 rooms across more than 20 cities spanning the U. S., Europe, and Asia Pacific, including gateway cities like New York, London, Paris, and Rome. The brand’ s current pipeline includes three under-construction hotels totaling over 600 rooms that are anticipated to open by mid-2026, with the prospect of significant additional growth across Marriott’ s global regions over the next decade.
Photo credit: Richard Powers
www. concreteamsterdam. nl
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