CASE STUDY
In this regard, Italy and Spain are positioned as the strongest markets for the chain. Both countries are performing exceptionally well, with a significant increase in demand. In Spain, Madrid is leading growth. In addition, cities such as Barcelona, Valencia and Malaga continue to perform positively.
On the other hand, the United Kingdom, with Lime Tree in London, is consolidating its position as another key market for the company, thanks to strategic management and the revitalization of the sector.
In Northern Europe, the Netherlands has suffered a slight slowdown due to rising costs and inflation, which has moderated the pace of expansion, although the region continues to perform positively. On the other hand, emerging markets such as Istanbul( Turkey) continue to face challenges linked to the currency situation.
About room mate hotels Is a hotel chain with a global and international vision founded in Spain in 2005 by the renowned entrepreneur Kike Sarasola, whose philosophy is to consider that the best way to travel is to visit friends in each city, friends whose lifestyle we share and who transmit their knowledge and experiences of the city taking us by the hand through it.
Room Mate Hotels has 33 hotels and more than 2,300 rooms in 6 countries and 15 cities, following the
recent acquisition of Staying Valencia to its portfolio. Its philosophy is to conceive hotels as“ homes” that open their doors to travelers who come to the city looking for comfort, warmth and the welcoming spirit offered by its great team, human and professional, to its guests.
In Room Mate Hotels, design plays a crucial role. Renowned designers such as Patricia Urquiola, Lázaro Rosa Violán, Tomás Alía, Lorenzo Castillo, Pascua Ortega and Teresa Sapey, among others, have been responsible for the design of the establishments around the world.
www. room-matehotels. com @ RoomMateHotels
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