CASE STUDY
arrival in Switzerland, one of the world’ s top tourist destinations and a beautiful country. The property will be completely renovated in 2025 and relaunched under the Room Mate brand in early 2026.”
This new addition is in addition to the recent purchase of the Staying Valencia chain, with twelve assets in the city such as Helen Berger, Oliveira or Cosmo, among others. All are located in the city center, in line with Room Mate Hotels’ positioning in other key destinations such as Venice, with the recent opening of Palazzo Dei Fiori( 16 apartments from 1 to 5 rooms), designed by Teresa Sapey; or in the United Kingdom, London, with the boutique hotel Lime Tree, located in the Belgravia area or the new Room Mate Mia, which will open its doors in Rome on April 10.
In addition, during 2024, the company has allocated almost 10 million euros in the renovation and improvement of several hotels, with the aim of offering the best experience for its customers. Among the refurbished projects are Room Mate Aitana( 285 rooms) in Amsterdam, Room Mate Luca( 55 rooms) and Isabella Room Mate Collection( 22 rooms) both in Florence; and Room Mate Leo( 67 rooms) in Granada.
In the words of Kike Sarasola:“ We continue to expand intelligently and judiciously, investing in strategic destinations and strengthening our brand in Europe. Room Mate Hotels’ growth is the result of our commitment to excellence and customer satisfaction”
Financial strength and prospects for 2025 Room Mate Hotels ends 2024 with a solid financial position, and predicts a record 2025, estimating to reach 151.8 million euros and the opening of new hotels, including its second hotel in Rome, the new Room Mate Mía.
The chain faces the future with optimism, confident in its business model and its ability to offer unique experiences to its guests.“ Room Mate continues to be a leading chain. We want to expand in strategic cities in Europe, such as Lisbon or Paris, as well as explore new markets, such as Germany, and continue to grow in destinations where we are already strong, through the purchase, rental or management of hotels or hotel chains. All of this with a clear vision: to consolidate our growth in a sustainable way, to continue innovating in the hotel sector and to guarantee unforgettable experiences for our clients in each destination,” concludes Kike Sarasola.
In addition, Room Mate reinforces its position as one of the urban chains best rated by users with 90.5 % according to ReviewPro( official source of hotel reputation). The main nationalities staying at Room Mate Hotels are Americans( 14.79 %), Spaniards( 8.72 %), Dutch( 8.60 %) and British( 8.25 %). These results reflect the success of its management and the dynamism of the tourism sector.
Market trends and expansion Room Mate Hotels’ growth is framed by a dynamic and constantly evolving hotel market. In 2024, the company has welcomed more than 1.22 million visitors, with an average stay of 2.5 nights and a total occupancy rate of more than 86 %.
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