FOOD & DRINK
distinctive drinking experience by adding sweet vanilla butter to our vermouth and gin , and infusing strawberry into Campari .
“ Being innovative with what ’ s available to you in the bar is a great way to reduce waste too . For example , creating unique sugar syrups from left over champagne is another way I bring an edge to our drinks .”
Give love to your 0 % options “ No-and-low-alcohol-options |
are |
becoming |
increasingly important to our customers . Alcohol |
free options are here to stay , and so it ’ s critical that |
the spirit of innovation carries over into the 0 % |
menu . |
Understand what customers want from their drinking experience “ Consumer confidence to try and buy serves with unfamiliar flavours is incredibly freeing for a mixologist . Being creative in research and development is critical to delivering a drinks menu that continues to excite an experimental customer . However , inspired development must be complemented with a deep understanding of the target consumer .
“ Customers still want to enjoy stand-out flavours , without the booze . We ’ ve worked hard to perfect our ‘ Cherry Bomb ’ mocktail to create a traditional sour experience without the alcohol . Consumers expect the same look , feel , and ultimately taste from a non-alcoholic cocktail .
“ We track drink sales each week across both our Rockwater sites . This enables us to understand which cocktails are most popular and assess the flavour profiles and ingredients that perform the best . In doing so , we ’ ve been able to create more cocktails that are unique to Rockwater , in confidence they ’ ll appeal to our guests .”
Think beyond flavour profile
“ Although consumers are broadening their flavour horizons , a discerning customer is now looking for more than just great taste in their cocktail . The construction of the drink ; its depth and mouthfeel , are as important to the overall drinking experience as the flavour itself .
“ Fat washing is a method we ’ ve been using a lot and is proving popular . Putting spirits through this process allows us to adapt the viscosity of a drink creating unique twists on customer favourites .
“ For example , the key flavours in our ‘ Pump Up The Jam ’ cocktail are recognisable to anyone who enjoys a Negroni . We ’ ve adapted this classic to create a
For further information about Rockwater , please visit www . rockwater . uk
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