The World of Hospitality Issue 60 2024 | Page 122

FOOD & DRINK

Reaching a new wave of adventurous drinkers with innovative menu creation

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Aoife Taylor , head of bars at Rockwater , comments on changing consumer behaviour
The CGA ’ s latest Mixed Drinks Report revealed that consumers are increasing their experimentation in cocktails , creating an opportunity for bars to work with lesser-known flavours .
Aoife Taylor , head of bars at Rockwater , shares her insights into how the fast-growing coastal hospitality brand is responding to consumer trends by continually innovating new cocktails . Additionally , Aoife comments on how a bar team can ensure its cocktail menu is suited to a more discerning consumer .
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