HYGIENE / CLEANING
With more people working from home and businesses shifting to more paper-free behaviours , there is less supply of recycled paper ”, says Tomas Gandemo , Global Brand Innovation Manager at Tork . “ We had to find alternative fibre sources to secure access to recycled fibres .” With e-commerce booming , the supply of used cardboard boxes has risen across the globe . As a result , Tork has shifted to using these recycled boxes as one of its fibre sources .
The innovation : toilet paper and hand towels from the Tork Natural colour product family are soft and have the same quality as similar Tork Advanced products . “ Customers don ’ t have to choose between sustainability and performance anymore . The Tork Natural colour product family is a great choice for customers who want to show their environmental commitment while keeping the same high Tork quality ”, says Ivette Perez Badillo , Global Brand Director Toilet Systems . “ It ’ s a small sustainability statement , but lots of small actions add up to make a big change ”, she emphasises .
What ’ s more , all Tork Natural colour washroom products are compatible with Tork PaperCircle – the world ’ s first paper hand towel recycling service . This innovative service makes it easy for businesses to participate in the circular economy , collecting and recycling used hand paper towels into new tissue products – turning waste into a resource . Tork PaperCircle helps you meet your sustainability targets by reducing waste with up to 20 % 2 and cut the carbon emissions for your paper hand towels by at least 40 % 3 .
Office workers and restaurant visitors appreciate sustainable products High quality hand towels and toilet paper products in a light brown colour are an easy way to show employees , guests , and visitors that sustainability is a priority - and facility management is taking an active part in the transition to a more sustainable and circular society . User research [ 1 ] shows , that 83 % of office workers and restaurant visitors agree that offering paper towels in a natural colour made from 100 % recycled materials is a good way for a restaurant to show their environmental commitment . 87 % like the idea of recycling single use products , like cartons to make paper towels . 85 % of office workers are willing to use toilet paper in a natural colour at the office – as long as the quality is the same to what they are used to .
The new tissue by Tork is made of 100 % recycled fibres . 30-50 % come from used corrugated cartons , such as shipping cartons . The remaining part stems from other recycled fibre sources such as sorted
office paper . All products are FSC ® and EU Ecolabel certified .
Improving business performance through sustainable hygiene management sits at the heart of the Tork brand . That ’ s why “ more high-quality natural-coloured products will be launched in the years to come ”, says Tomas Gandemo .
All Tork Natural Colour refills can be used with existing Tork dispenser systems . The washroom products included are :
• Tork Matic ® Natural Hand Towel Roll
• Tork Xpress ® Soft Natural Multifold Hand Towel Advanced
• Tork Natural Coreless Mid-Size Toilet Roll Advanced
• Tork Natural Mini Jumbo Toilet Roll Advanced
The full range is available to order as of January .
www . tork . co . uk
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