HYGIENE / CLEANING
Combining sustainability and quality : The new Tork Natural Colour hand towels and toilet paper
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Quality has a new colour . With new Tork Natural colour washroom products , Tork , an Essity brand , introduces soft and efficient hand towels and toilet paper made of 100 % recycled fibres . Quality and sustainability are no longer mutually exclusive ; Tork Natural colour washroom products deliver a great guest experience whilst improving sustainable hygiene management .
Have you ever used the widely available brown paper towels or toilet paper ? In the past they ’ ve not been very popular with guests , employees and other end users because they ’ re not very absorbent , are rough on skin , and can leave the impression of being low quality . That is changing – innovation leader Tork shows that sustainability and quality are not mutually exclusive anymore . For the new Tork Natural colour product family , professional hygiene experts turned rough into soft and gave high quality a new colour – with soft and efficient hand towels and toilet paper made of 100 % recycled fibres . The Tork Natural colour washroom range is another step towards a circular economy – whilst also responding to changes in the paper market .
Innovation : Soft and sustainable washroom products For many years , Tork has been using high grade recycled materials for its products . But : “ Recycled fibres of better and brighter qualities like office paper and newspaper have become a scarce resource .
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