The World of Hospitality Issue 51 2023 | Page 26

HOTELS & RESORTS

Step into an immersive world of Jaime Hayon ’ s art at art ’ otel London Battersea Power Station

- ART ’ OTEL -
London ’ s most highly anticipated lifestyle hotel , designed and filled with artwork by Signature Artist Hayon , officially opens its doors today
art ’ otel London Battersea Power Station , managed by Park Plaza Hotels , today officially opens its doors to the public , offering a one-of-a-kind hotel experience that fuses art , design and hospitality with neverbefore-seen views . Blurring the lines between art , product and design , every detail of the hotel has been masterminded and designed by lauded Spanish artist-designer Jaime Hayon , from the suites , spa and public Art Gallery right down to the light fittings .
Hayon has created a unique identity for the hotel that is set to inspire , intrigue and excite guests , blending unique interior design with an eclectic collection of paintings , prints , photography , sculptures and tapestry throughout . His vision for art ’ otel Battersea is inspired by the Power Station ’ s history and heritage , as well as its future at the centre of a new cultural district and neighbourhood for London .
“ I wanted to create a journey for guests and bring a completely new hotel experience to London , one that blends great comfort with a new vision of contemporary creativity ,” says Hayon . “ Artistic expression is the soul behind the interior design of the hotel . London Battersea Power Station is set to become a new hub for art and creativity , bringing something truly special to this iconic location , and it ’ s been a true honour to work on this project .”
art ’ otel ’ s playful design features , tailor made furniture and works of art designed by Hayon , create a completely unique immersive hotel experience . Guests will feel they ’ ve entered a living work of art as soon as they step foot through the door ; entering into a dreamlike entrance hall that ’ s inspired by hand drawings and features Hayon ’ s unmistakable The Dreamer .
Continuing into the hotel , the main lobby is inspired by surreal cubism , featuring an enchanting , wall length cabinet of curiosities – filled with fascinating objects meticulously curated by Hayon from all over the world . From eclectic vases and ceramics
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