KHAI KHAI
Run For The Hills creates a culturally distinctive brand identity for fine dining Indian restaurant Khai Khai
FOOD & BEVERAGE
Award-winning branding and interior design studio Run for the Hills reveals its latest hospitality project : a bold and sophisticated brand identity and interior design for a new premium Indian restaurant Khai Khai , located in Newcastle .
Having previously worked with visionary restaurateur Jaf Ali on his award-winning Dabbawal brand , the design studio this time was tasked with helping realise his latest exciting venture , Khai Khai restaurant and bar . Khai Khai is an entirely new Food & Beverage concept , centred around ‘ Smoke play ’, reflecting the expertise of highly skillful chefs cooking over coals , bringing to mind the shifting interaction of darkness , fire and transparency . These elemental cooking techniques inform the food , and also helped shape Run For The Hills ’ concept for the brand world and interior design .
Run For The Hills utilised its signature holistic dual approach across both hospitality branding and interior design , closely collaborating with Khai Khai from conception to installation and final styling of the space . Their work encompasses everything from the logo design and core identity to the website and signature brand illustrations , full interior design and fit out , all in-venue graphics , signage and wayfinding , as well as the design of a collection of unique artworks to adorn the restaurant walls .
Quirky illustrations of village scenes , fiery , smoky painted textures and ornate lattice work patterns
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