KHAI KHAI
are central to Khai Khai ’ s brand DNA . Run For The Hills expertly weaves them through every brand touch point , from the in-venue graphics and art , through to the restaurant menus and digital content . The Khai Khai logotype has three different variants , used generously across materials such as beer mats , gift vouchers , food packaging and team uniforms .
The brand ’ s distinctive colour palette of earthy tones with a pop of gold perfectly complements the materials and finishes within the interior design . Run For The Hills wanted to create a sense of being transported to another time and place , reminiscent of fireside gatherings , where authentic communal cooking and eating would have taken place . One of the standout features of the space is the bespoke creative signage , which takes the form of candlelight glowing lamp boxes , neon artworks and customised tube lights with characterful brand messaging spread throughout the restaurant to give it a playful , modern twist .
Chris Trotman , Creative Director , Run For The Hills , said : “ The design concept was centred around making Khai Khai effortlessly cool , keying into its heart-warming brand and cuisine story , with the added pop of Smoke Play theatre . To tell this story
through the interior design , we created a suite of bespoke artworks , adapting some of the patterns and textures we designed for the visual identity into mixed-media pieces to be displayed throughout the restaurant . Adding some magic and drama to the interiors was important , including a corridor flanked with an enormous framed artwork on a bespoke wallpaper opposite some mysteriously convex and concave mirrors . Every guest ’ s visit to Khai Khai is sure to be full of memories .”
Jaf Ali , Founder , Dabbawal & Khai Khai , commented : “ We wanted Khai Khai to be a very different beast to our iconic Dabbawal Restaurants . Where they championed Indian Street food , Khai Khai is about celebrating the heritage of Indian cuisine , and we wanted to create not just the best restaurant in Newcastle , but in the UK . We needed to be brave with the design for this new concept . Having worked with the Run For The Hills team previously , I was sure that they would rise to the challenge and deliver on their promise of a uniquely edgy creativity , custom-designed to showcase the uniqueness and innovation of our culinary evolution and brand heritage .”
Find out more on the website , also designed by Run For The Hills : www . khaikhai . co . uk
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