INTERIORS
According to gpstudio’s Gregor Jackson
Hersheson’s design brief was to create a
new generation beauty playground, with
the depth and variety of a mini department
store, and a relaxed, open and immersive
experience. The lighting needed to be right,
and the space instagram-able.”
Profiled in several top high-end magazines
including Vogue, critics have commended
the spectacular scheme for “not really feeling
like a salon at all” which is undoubtedly
exactly the impression is Creative Director
was seeking to deliver. Incorporating a slick
Sans Pere café the flagship store boasts a
cosy corner for pedicures, together with
armchairs in the window where you can
sit beneath skin-boosting LEDs. There are
manicures at marble-topped stations, and
private rooms for Sunday Riley facials, waxing
and lasering.
Throughout the store, traditionally harsh salon
lights have made way for reclaimed fittings from
a British Airways Concorde hangar. Meanwhile,
the reception desk is a DIY mid-century style
and the floor tiling is unquestionably Instagram-
worthy.
Gregor Jackson continued: “This was very much
a collaborative approach. Every marble, wood,
THE WORLD OF HOSPITALITY
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metalwork, tile, glass, wallpaper, colour, texture,
pattern, and grain were carefully curated until
we had the palette we wanted, one that had a
‘posh grittiness’, and created departments or
zones as well as delight.
“While the project followed a recognised and
robust process it was very pleasing that it
resulted in the appointment of Cumberland
Group. Beyond the normal contractual protocol
and due diligence, Cumberland ‘got’ the Client,
brand and the relationship. Throughout the
project, at every step it very much was, a
‘partnership’ with a common goal to deliver
something very special, to the highest of
calibre and quality, while mindful of budget and
programme.”
David Park, Director of Cumberland Group
says “This was Cumberland’s first opportunity
to work with Hershesons and between the
retail team, designers and the external trades
we experienced an enjoyable and seamless
collaboration. The key to the success of the
project was due in large part to the open and
honest communication shared amongst all
parties. The project goal was to deliver a unique
space which we feel was both achieved and
evident within the surroundings. This project
was one that truly enabled out supreme
craftsmanship and project management skills to
shine - what’s more it was delivered on time and
within budget.”
WEBSITE: WWW.CUMBERLANDGROUP.CO.UK