8 THE WORLD OF HOSPITALITY
INTERIORS
Hersheson’
s flagship beauty
flagship store truly a cut above
The Cumberland Group has been delivering
stunning and stylish interior fit-out projects for
more than 40 years.
Its work across retail, hospitality, commercial
and high-end residential has been recognised
by an impressive quota of repeat business as
well as an array of national and international
awards.
The London-based firm, set up by current CEO,
Dave Park 43 years ago, employs its own team
delivering fit-out projects of all sizes and levels
of complexity, with a particular focus on larger
scale projects in Greater London.
In recent years, as the business has diversified,
it has delivered an increasing number of
spectacular casino projects and stunning
high-end residential schemes alongside more
regular projects spanning from minor re-fits,
concessions for global brands to a diverse range
of full store roll-outs.
“There’s a sense in which we just might be one
of the best kept secrets in the interior fit-out
sector,” says Dave Park. “I guess that’s because
we have quietly gone about the business of
developing strong relationships and delivering
high quality projects that stand the test of time.”
Dave and his now second generation leadership
team have invested in extensive infrastructure
to ensure Cumberland is equipped for future
growth and diversification. Alongside a
60-strong in-house team the company boasts its
own 4,000 sq ft HQ, 15,000 sq ft joinery shop,
plus a 5,000 sq ft spray shop and a 2,500 sq ft
plant materials’ store, all of which are close to
major roads and transport networks.
“We took the decision many years ago to
invest in our own in-house team, as opposed to
following the sub-contracting route undertaken
by many others in the industry,” says Dave. “We
believe this – coupled with the fact we have
our own joinery and spray workshop facilities -
really gives us an edge in terms of our ability to
deliver to a consistently high standard as well as
being able to closely manage all of our resources
to ensure smooth project delivery.”
One of Cumberland’s most talked-about
projects of recent years was, without doubt,
the interior fit-out of the ground-breaking
Hershesons 5,000 sq ft One-Stop Beauty
Flagship store in Berners Street, Fitzrovia,
London which was truly a ‘cut above’. Indeed,
the client was so pleased with this scheme
Cumberland was subsequently chosen as the
main contractor for their fabulous salon on the
4th floor of Harvey Nichols in Knightsbridge.
Leading Design consultancy GP Studios, with
whom Cumberland has enjoyed a long and
successful partnership, was entrusted with
bringing to life Hersheson’s Creative Director,
Luke Hersheson’s vision of ripping up the
rule book and creating a chic and cool mini
department store for beauty services.