The World of Hospitality Issue 36 2019 | Page 63

TECHNOLOGY So how can all of this be achieved in a straightforward manner, with minimal disruption and investment from the business? The last thing senior management will want to do is undertake a ‘rip and replace’ IT strategy that involves expensive uprooting of existing legacy platforms. Apart from reducing ROI, and increasing up- front costs, this could open up potential service disruption and staff re-training issues. An open and fully integrated commerce platform that allows existing operational functions, infrastructure, POS estates, mobile apps and web platforms to ‘plug-in’ using open APIs and application specific toolkits, offers a much less abrasive solution. More cost effective, and carrying minimal risk of downtime, such a platform also allows you to evolve, be more agile, and manage change over time. Compliance and regulations can be accommodated faster, and in addition, cloud- platforms can be more easily updated, remotely and automatically. FreedomPay’s world leading consumer-centric platform provides fully integrated solutions across in-store, online and on-mobile as an end-to-end solution. Your business can leverage a broad range of solutions to help reimagine commerce. If you’re ready to change the way that you interact with your customer and stay ahead of the competition, speak to a team member at FreedomPay. WEBSITE: www.freedompay.com THE WORLD OF HOSPITALITY 63