HIT THE RIGHT NOTE THIS CHRISTMAS
As each year passes, the festive season seems
to arrive earlier and earlier. Whilst sitting in
pub gardens in the late summer sunshine,
hints of Christmas begin popping up inside,
encouraging us to book parties and arrange
family get togethers. A trip to the supermarket
to pick up some steaks for the BBQ is now an
obstacle course littered with tubs of chocolate,
advent calendars and fairy lights!
Now, as anyone who has ever been in the
Scouts knows, being prepared is key to any
plan. Whilst some of us may recoil in horror at
seasonal goods being displayed long before
we have even had the chance to carve our
pumpkins, many shoppers do like to stock up
in advance and take advantage of the many
early discounts that retailers offer.
PLAN AHEAD
As a business owner, you can be prepared to
strike the right chord this year by planning
a balanced mix of in-store music. Music
choices which not only reflect your brand
and appeal to those early shoppers and
last-minute-gifters alike, but that can also help
your workforce to remain engaged throughout
the season of goodwill!
When planning your Christmas music, it
can be very tempting to press shuffle and let
the likes of Mariah and Wham! do the rest.
However, you could spend a little extra time
this year and think about the ambience and
tone you want to set within your business.
Would your customers enjoy some relaxing
festive jazz perhaps? Maybe some big band
seasonal music would encourage that extra
consumer spend? Your brand image and
service could also help dictate your music
choices over this period. A vintage and retro
style boutique could help shoppers get in the
mood to browse a little longer by playing some
50s inspired rock and roll versions of their
Christmas favourites.
Serving up Italian coffee? Why not make
your clientele feel swept away from the
hustle and bustle of the high street with some
beautiful festive opera?
DARE TO BE DIFFERENT
Not every business is keen to have sleigh
bells ringing throughout the festive season.
You could intersperse your festive music with
some non-seasonal tracks. Playing your
normal music with every 3rd or 4th song
giving a nod to halls decked with holly and
frosty snowmen, could be the answer.
When thinking about the music you plan
to play, you should not only consider
your customers, but also your workforce.
Constant repeats of the same Christmas
themed music can cause your employees
to become disengaged, so outside of
business hours it could be beneficial to play
non-seasonal music. Involve your team, ask
for their feedback on the style of music they
would prefer to listen to when setting up and
closing for the day, some upbeat, feel good
music could help to motivate your staff when
energy is ebbing.
Playing music in your business at Christmas
need not mean you have to stick to tradition.
You could dare to be different and choose not
to play any seasonal music at all; sticking to
your regular choices.
Whatever music you choose to play this
festive season, remember to make sure you
are correctly licensed to play music to your
customers and employees. Contact PPL
PRS today to arrange TheMusicLicence for
your business, and we will have you rocking
around the Christmas tree in no time.
0800 0868 798
pplprs.co.uk/themusiclicence