18 the World Of Hospitality
Using playful and evocative symbols, the
bottle design signifies the joining of people,
drawn together by the values and experiences
we share. The most standout image is a hand
making a peace sign – a badge of peace and
friendship that harps back to the psychedelic
70’s. Intertwined is a rounded ampersand
which stands for inclusivity and connection.
The heart represents universal love, and
the eye is a signal of our aim to see and
recognise the best in each other. Finally, the
traditional L.O. Smith medallion at the top of
the bottle has been replaced by a colourful
world map. The avant-garde and bold design
has been created through a retro clip art
technique using strokes of neon pink, green
and yellow contrasted against matte gold.
Embodying global unity, the bottle epitomises
the iconic vodka brand’s efforts to stimulate
conversations and connections between
Absolut
people regardless of background, gender or
sexual preference.
Shining a spotlight on different cultures,
Absolut is encouraging people from all corners
of the globe to exchange tips about the places
they love in their home cities. To get involved,
visitors to Absolut.com/globalselfie are first
invited to take a picture of themselves. Once
uploaded, the selfie will become a mosaic of
hundreds of faces of other people taking part
in the movement that will then unlock local
hotspots in international destinations. Simply
zoom into your face to reveal the details of
the people that make up your image; from
their location and name, to the places they
recommend eating, drinking and getting
together with friends – ensuring you can travel
like a local wherever you go.
Absolut World is a special bottle of Absolut
Original Vodka, the same high quality vodka
made exclusively from natural ingredients
that can be enjoyed neat to discover a rich,
full-bodied and complex flavour, paired with a
mellow character of grain and hint of dried fruit.
Absolut Original Vodka is best served neat or
in classic cocktails such as Absolut Vodka Soda,
Moscow Mule or Espresso Martini.
Absolut World is now available to buy in major
airports and share with family or friends on
your next travels. Join the global sel fie and
be part of something big at Absolut.com/
globalselfie. Snap your global selfie and see who
you’re made of, exchange and unlock hotspots
from around the world and travel like a local.
#AbsolutUnity
Website: www.absolut.com | www.absolut.com/products/absolut-world | www.absolut.com/globalselfie