Absolut
Absolut tasked renowned Swedish Illustrator
Kari Modén with creating an uplifting and
expressive design for the new limited edition
bottle that celebrates a world that is open.
Selected for her characteristically decorative
and bright style, Kari’s artwork expresses love,
peace and togetherness. Designed especially
for those with a passion for travel, the hyper-
colourful and joyous bottle is exclusive to duty
free stores.
“It was a dream come true for Absolut to
ask me to create this design. As a Swede, I
was honoured to work with one of our most
famous and celebrated vodka brands, and as an
artist, I was happy that the task at hand was to
celebrate what unifies humanity as one. I love
that the bottle is only available when travelling
too, as it makes it a unique keepsake or great
conversation-starter when given as a gift,” Kari
Modén says.
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