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wix.com
the World Of Hospitality
Finding the perfect ingredient
for your website
Running your own successful restaurant isn’t just about ambience and a
fantastic menu. It’s also about being business savvy, noticing trends,
driving footfall and orders and efficient processes.
In this increasingly digital age, online
and mobile ordering is a rapidly
growing trend, and every restaurant
needs a professional online ordering
service to attract new customers and
continually engage loyal customers
with a complete online experience.
Having an effective website can
mean the difference between a
booming business and a struggling
one. But that’s not new information.
To create a manageable website
which enables you to take orders
and payments, traditionally you
would have two options: relying on
commission-based food ordering
marketplaces which charge up to
15% per transaction, or spending
thousands of pounds on a tailored
web platform.
That’s no longer the case. You can
now build and manage your own
business online, commission free.
Leading global web platform firm,
Wix.com has developed a new
solution so that restauranteurs
can build and manage their online
business, commission-free.
Over 60% of sales in quick-service,
casual and family dining restaurants
are repeat customers, and over 50%
of sales at fine dining restaurants
comprise these customers . Offering
a complete food ordering solution
on your website eliminates reliance
on commission-based marketplaces
for search and discovery that repeat
customers don’t need.
There are five key design aspects
that restauranteurs need to bear in
mind when building their website:
•
Beautiful online menus: enable
your customers to navigate your
site with ease
•
Commission-free online
ordering: as a restaurant owner
you should be able to accept
credit card payments online
using a payment gateway of your
choice
•
Enhanced customer payment
options: fast checkout for return
customers, onsite payments
and split payments will make
customers’ lives easier
•
Customer management and
communications: using tools
like Wix ShoutOut allows you to
send integrated email and social
marketing, while maintaining
full control over contacts and
interactions
•
Full mobile solution: mobile
websites are essential, ensure
your mobile site can have the
same functionality as your main
website, including payment
options
Wix Restaurants was created so
that restaurants of all sizes can grow
their business with a professional
and affordable online solution. Now
any restaurant can truly own their
customers from discovery through to
the checkout process, while keeping
the customer experience a priority.
Yoav Amit is the head of Wix Restaurants at Wix.com, a leading web development platform with over
82 million users worldwide. Wix users benefit from a powerful website building and hosting platform,
which includes unmatched design capabilities, eCommerce functionality, email marketing solutions and
a variety of tailored online products for specific business verticals.
For more information visit www. Wix.com.