“ It ' s crucial to understand that the learning landscape is saturated with numerous competing voices , apps and mentors , this in itself is a booming industry ," he said .
" This often sidetracks many agents , luring them with flashy but less effective alternatives . I ' m well-acquainted with our Ray White approach , and I always strive to keep our agents aligned with it .
" I was confident that the conference would underscore the importance of NurtureCloud and our processes , complementing our sales meetings .
" Hearing these insights from different speakers within our group is beneficial , and it introduces agents to methods that can elevate them to higher recognition levels .”
“ If the team comes back from a conference with something they want to implement , it ’ s incredibly difficult to help them do that when we haven ' t been educated around it ourselves . Being able to lead that implementation and introduce it to the wider business is critical in ensuring we stay ahead of our competitors and provide our team the highest level of support , " he said .
To take the quote ‘ success leaves clues ’ and apply it to all of these contributing principals , it ’ s important to note that each of them attended either our Elite or Chairman ’ s Elite business leader forums earlier this year . This commitment to the continual improvement of themselves and their teams , as well as showing dedication to assisting their agents extract full value from being part of the Ray White network , may be a huge part of what has driven their phenomenal business success .
It ’ s clear that these principals see these conferences as an opportunity for them to remain relevant and keep their own skills sharp , as a coach .
Ray White Aspley ’ s Benson Spong explained that he didn ’ t think it was essential for a principal to have ‘ walked the walk ’ in order to be able to lead and develop people effectively .
Karyn O ' Dea from Ray White Robina spoke to Bianca about the importance of creating touchpoints with your clients .
“ The majority of our leadership team were not high achieving salespeople . It ' s like the sporting concept - a good player doesn ' t always make a good coach and a good coach doesn ' t always make a good player . They have different roles and therefore have different skill sets ," he said .
Benson also went on to say it ’ s very important for himself and other leaders within the business to assist their agents with implementing their learnings from the conference .
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