RAY WHITE HEAD OF

RECOGNITION AND

PERFORMANCE BIANCA

DENHAM RECENTLY

SAT DOWN WITH PETER

KIRITSIS OF RAY WHITE

WOODVILLE IN ADELAIDE ’ S

WESTERN SUBURBS .

Peter has been with the group for 28 years and opened his own agency 21 years ago .

He is also the proud owner of the title for the longest consecutive Elite or Chairman ’ s Elite performer for 21 years .

Peter ’ s customer service is legendary . He says it ’ s something he learned as a child , to always be respectful and use your manners .

His family owned a fruit and continental shop and they would have up to 1,500 customers a week . “ I learned early that people like to do business with nice people ,” he said .

Bianca said most agents reach their peak at year five of reaching the Elite level , and only 25 per cent go on and continue to grow , while 75 per cent plateau or decline . But Peter has been at the top of his game consistently for 21 years . He put it down to the fact that he loves what he does .

He is also super competitive and loves the freedom that his business affords him . Peter will list 150 to 180 properties in a 10 month period every year .

“ I am not going to stop anytime soon ,” he said .

Peter is an auction dominant agent . He maps out the whole year and plans

how many auctions he will do and is currently running at 100 per cent clearance rate for this year .

He is always straight with his sellers . He gives vendors a base price and never over inflates the price . Some 50 per cent of his business comes from referrals .

He has always held his fee card . He says the worst thing an agent can do is to discount their fees . He is very scripted with his listing presentation asking ‘ are you ok with that ?’.

He also spends around $ 40,000 a year on gelato and coffee at his auctions as it always creates a buzz .

Jody Fewster is an award-winning sales executive , who has consecutively displayed excellence as a leading Ray White performer .

Jody originally co-founded Ray White Cottesloe | Mosman Park in August 2018 and she now owns the business 100 per cent .

As a local , born and bred in the western suburbs of Perth , Jody has a network of buyers that is second to none .

Prior to selling property full time , Jody and her husband spent eight years buying , renovating and selling properties in Mosman Park and Peppermint Grove .

She said Mosman Park is the luckiest place in the world - positioned

between the ocean and the famous Cottesloe Beach and the Swan River in Perth .

Jody runs a low volume and high margin business . She knows she is very lucky and fortunate to be selling some of the most prestigious homes in Perth .

A lot of people are attracted to the western suburbs because it has the top private schools there and a relaxed coastal lifestyle but still less than 10km from the CBD .

Her business can sell anything from a $ 250,000 unit to a $ 7.5 million luxury home .

She is highly educated and boasts an MBA from the Harvard Business School in Boston .

She called her completing her MBA from Harvard Business School as the most exhilarating two years of her life , studying 200 cases over two years in Boston .

She says Ray White ’ s close relationship with Harvard ’ s Professor Boris Groysberg was one of the reasons she actually joined the group , for its focus on learning and leadership development .

“ That was the kicker for me ,” she said . Jody says her management training comes in handy every single day when she has to think on her feet as an agent in a listing presentation .

“ I ’ m really comfortable being challenged and also knowing that you have to make decisions with limited

information and I think that ' s still part of our industry today ,” she said .

Jody said she has a fabulous team who she depends on .

“ They are professionals and they know what their jobs are . Everyone has a very clearly articulated , written job description . Everyone knows what ' s required of them ,” she said .

“ I know how to design an organisation . I know what organisational structures work and which don ' t . And I know how to fail fast .

“ I ' m not afraid of getting something wrong because you just fix it and move on . You know they ' re not mistakes , they ' re just lessons . So surrounding yourself with people who think the same way is also motivating .”