ROBBIE SMITH FOUND THE CROWDS THIS WINTER
NEW SOUTH WALES TAKES HOME ALL THE MEDALS
ROBBIE SMITH FOUND THE CROWDS THIS WINTER
BY MACLAREN SMITH
NEW SOUTH WALES TAKES HOME ALL THE MEDALS
BY MACLAREN SMITH
Despite winter traditionally being a slower time of year for real estate , Ray White Unley | Colonel Light Gardens top agent Robbie Smith was able to draw crowds to his open homes by following a strict process .
With the help of fellow office principal Blake Scholz and sales associate Sam Laguna , Robbie saw two listed properties of theirs , 5 The Strand Colonel Light Gardens and 4 / 15 Hill Avenue Cumberland Park , place in the top five for open home attendees according to NutureCloud data .
Robbie shared some of his tips and tricks to increasing his open home numbers and the processes he follows to create the interest .
“ Pricing our properties appropriately is obviously a huge opportunity for us to create an increasing curiosity about the property and we are always mindful of our listed price ,” Robbie said .
“ Communicating early with the neighbours and wider community around the property allows us , when it comes to the open homes , to create a perceived competition within the open home with the amount of feet through the door .”
Another of Robbie ’ s listings , 2 / 7 Roberts Street , Unley ( pictured below ) with fellow agent Jason Mills , sold in August for $ 1,270,000 after 100 attendees went through the house over the course of the campaign , along with more than 200 enquiries for the property . This selling price was $ 335,000 over the reserve .
In August , Ben Boutros from Ray White The Ryde Group topped the NurtureCloud open home attendees leaderboard for his list 15 Sturdee Street , North Ryde . All up , Ben saw 193 people go through the home which later sold for $ 4.685 million after 13 registered bidders competed for the home .
Speaking with Ben , he provided some great insight into his recent numbers regarding his open homes , marketing , strategies and potential trends being seen .
“ We advertised everywhere possible to increase exposure - REA , Domain , Homely , Facebook , Instagram , Chinese Herald , We Chat , Redbook and Juwai ,” he said .
“ We were trying to create market exposure for the client . We also focused on holding three set open homes per week and a one hour long open home on Saturdays to create foot traffic and competition for the property .
“ It was a very unique property being a custom built home , most of the properties available around the North Ryde area are older houses , duplexes or apartments . A new opportunity for a luxury home in a great location , definitely generated some great interest .”
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