The White Report | June 2022 | Page 61

Ray White New Brighton
Ray White New Farm
Ray White Inner West

HOLLY JONES

Ray White New Brighton

Holly Jones of Ray White New Brighton said always play nice music to build a great atmosphere , turn all the lights on , open all the doors and always have current listings available so buyers can have other options if they don ’ t like it . Printed flyers for the property and detailed fact sheets for every listing are a must so you can answer any questions buyers may have and always be super friendly and positive . A good attitude gets you a long way ! Listen to your buyers ’ needs and requirements and ask questions and listen .
It ’ s imperative you look sharp , act personable and you have all the knowledge so when that person walks out the front door they go ‘ wow , that was the best experience I ’ ve ever had in real estate ’ according to Ray White New Farm principal Matt Lancashire .
You never get a second chance at a first impression so you want to make sure that everything is perfect . You need to make sure the property is shining when buyers come through the front door .
What I try to do is float around and not just sit in the corner or be on my phone but go and talk to people and ask them , ‘ are there any questions you have ?’. And to engage people when they first come to the property , wear some fun socks , it ’ s a great conversation starter and it ’ s a great way to break the ice when buyers are going through trying to dodge the real estate agent .

MATT LANCASHIRE

Ray White New Farm

For Tina O ’ Connor of the Ray White Inner West Group it ’ s very important at the start of the open home day that her team goes around to each property making sure all the leaves are blown , the glass is clean and the light globes are all working . There ’ s nothing worse than showing up to a messy property inside or outside .
We get a lot of feedback about the time we take to collate a FAQ sheet for the owners . This information may seem trivial in parts but sometimes it ’ s crucial to a buyer making a decision between two or more properties .

TINA O ’ CONNOR

Ray White Inner West

We ’ ve worked with most stylists throughout the Inner West group by now and we ’ ve narrowed it down to the consistent vendor and buyer favourite . You know you have a wonderful stylist when with each campaign at least one buyer wants to buy the furniture as is .
On our Saturday opens we are quite busy . We have two experienced agents available to answer buyer questions , sometimes three agents are on-site , depending on the property .
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