Haesley Cush and Matt Lancashire who own Ray White New Farm , Bulimba , East Brisbane , Toowong and Clayfield ( pictured right ) shared the details of their sales and property management associates program , plus their rookies initiative .
“ We ’ ve split the business into a few different key areas . We ’ ve got Elites and Emerging Elites - people that are Premier becoming Elite agents . And we ’ ve also got a group which is our associate program , which we call ‘ the wolfpack ’.
“ They run their own little pack , we have training sessions for them too plus a breakfast once a month with them ,” Matt said .
“ They ’ re all competitive and we have races each week , which they will try to beat each other on - like database connections and all of those things . It ’ s creating a really good culture for these rookies to become associates , our future agents .”
Ray White Canberra founders Ben Faulks and Scott Jackson ( pictured left ) spoke about their group ’ s ‘ culture awards ’ which were an integral part of the fabric of the powerhouse business in the capital .
The core metrics are ‘ teamwork , customer first , leadership , reliability , humility and success ’.
“ Our team aspires to always keep their promises , stay hungry but humble . We aim for a lifetime of learning and to always maintain relationships .
“ We ask people to nominate each other and everyone is familiar now with the system and it ’ s been good for all of us ,” Ben said .
“ The awards have everything to do with being proud of every transaction . We ’ ve always sought to be proud of relationships , rather than transactional and these awards help us to clearly articulate and communicate our values .”
Ray White Ferntree Gully managing director Pat McConnachie ( pictured right ) said his business was well known for being a fun workplace . “ We make jokes and love having fun , we celebrate a lot , we celebrate birthdays and overall people enjoy coming to work ,” he said .
This was important given Mebourne had 111 days of lockdown during the pandemic .
“ Culture was hard in the workplace environment during lockdown but we tried hard to keep people together . A lot of people say they work better from home and when they come back to work , they enjoy it more ,” Pat said .
“ We also concentrate on our people as well and help them build wealth . Many salespeople are poor with the money that they make . So we help them save that money buying houses and building wealth .
“ We just try to reward and celebrate everything that we can and avoid tension . It ’ s been phenomenal and our people go into the industry , who have become fans .”
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