HOW NURTURECLOUD SUPERCHARGED CATALANO ’ S CAREER
“ Technology is going to be fundamental to the success of any agent ; NurtureCloud is a game changer . It ’ s allowed me to build my business with a team and keep them accountable . We can now measure how many calls we need to make each week and easily view our performance . Now that we ’ re speaking with more people , our appraisal to list rate has doubled from one in six to one in three ! Through NurtureCloud my obsession with data and calls is now a passion .”
Carmine Catalano entered the real estate industry in 2015 and worked for Ray White Daw Park and Adelaide City , as well as an independent in the western suburbs , before joining Michael Walkden at the West Torrens business .
GETTING STARTED WITH NURTURECLOUD
Ray White West Torrens was a business built around data and prospecting - when Carmine joined he was assigned a pool of orphan data and told to start calling .
Carmine quickly aligned with the vision and learned the importance of making calls , but more importantly , he had a real passion for it . It was at a similar time that Ray White started to pilot NurtureCloud - designed to simplify making calls - and
CARMINE CATALANO
West Torrens was selected to participate . After his adoption of NurtureCloud , Carmine was selected to participate in the Pathways program which kicked off in July 2020 .
BUILDING MOMENTUM
Since joining West Torrens in 2019 , Carmine has doubled his business each year - achieving Premier in the 2020 / 21 financial year , and 2021 / 22 achieving Alan White Elite status . NurtureCloud provides Carmine with a tool to combine the learnings from the Pathways program ( such as building a team to support him ) with his database model . Carmine can now easily see and understand the performance of his business and is able to set goals for him and his team , and be accountable to them .
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