INAUGURAL
QUARTERLY NEWSLETTER FOR RAY WHITE MEMBERS
MILESTONE MOMENTS
AWARD WINNERS
BEHIND THE SCENES WITH OUR CELEBS
P2-3 P2-3 P2
GROUP UPDATE
It has been the most incredible start to a new financial year .
During last year ’ s lockdowns , we were inspired by the response of all our members to support their teammates and serve their customers and marketplaces as best they could . When we returned to lockdowns across most of our markets over the past three months , our members responded with the same energy and commitment of last year . The results of their resilience and creativity were beyond the reach of our imagination .
When we compare the recent results of New South Wales , Victoria and New Zealand to the results obtained during similar lockdown conditions in 2020 , they were close to double . Same operating conditions , twice the number of sales . When we look at our combined results for July and August , we wrote $ 13.9 billion in combined sales , up 36 per cent on the same time last year .
This period reminds us that the things that count most to us , are not measured in numbers . Our teams stuck together and talked in a new way . We were more comfortable asking each other how we were . Less transactional and more personal in our discussions .
What drove the market activity ? There is of course no doubt that faith in ‘ bricks and mortar ’ in uncertain times and a low interest rate outlook has created the almost perfect environment . But were we more confident that our customers and our market would remain strong ? And we listened less to the doomsayers ? We are more confident with technology and the response of our customers to new digital solutions . We keep saying it . We can take so much confidence from the resilience of our industry , and its fundamental relevance and value to everyone in our communities .
Our market share results are keenly studied each month . Not only to see what our own numbers tell us about our momentum , but to look for any trends developing across the industry .
We are pleased to report that our market share across Australia and New Zealand hit a record high at 12.8 per cent in the quarter . The growth in New Zealand was astonishing , up 4 per cent to 23.3 per cent . South Australia and regional Victoria show great momentum .
We have work to do in Queensland , as while we have twice as much market share as our competitors , our position has weakened by one per cent over the past year .
The roll-out of VaultRe as a replacement for MyDesktop , and its integration with our technology suite , is nearing completion . Our digital team has done a fantastic job to meet its roll-out targets during lockdowns . And a big thank you to every office who made the transition .
NutureCloud - a pivotal new piece of technology in OneSystem - has been launched ! You will hear a lot about it over the next few months and why we have invested so heavily in it . It will drive greater productivity in our prospecting . At a time when so many new entrants to our industry are seeking to intercept and sell customer leads , NurtureCloud is our response .
A huge congratulations to all of our award winners , you should be so proud of your achievements . Unfortunately we don ’ t have the space to detail every deserving award winner on these pages , but would like to recognise the following international award winners so far .
# 1 International Office - Megan Jaffe and Ray White Remuera
# 1 International Principal - Vivien Yap , Ray White Claremont | Dalkeith
# 1 International Salesperson - Anton Huang , Ray White Howick
Ray White Hutt City , Ray White Invercargill , Ray White Manukau , Ray White Metro , Ray White Ponsonby , Ray White Town and Lifestyle , Ray White Wellington City , Ray White Whangarei , Ray White Yorke Peninsula - International Top 10 Customer Satisfaction ( Business ).
Scott Bockman , David Bussenschutt , Dwight Colbert , Greg Cram , Justin Hartley , Tim Hawes , Mark O ’ Meagher , Rohan Thompson , Rebecca Toone - International Top 9 Customer Satisfaction ( Individual ).
VACCINATIONS
There is much discussion in the media and community concerning workplace policies that will be necessary once communities begin to ‘ open-up , and live with COVID ’. Where do we stand ? Starting now for our New South Wales and Victoria corporate teams , unvaccinated employees will not be able to attend a corporate office , a network office or a network event . We will work with any unvaccinated staff to ensure they can remain productive remotely . We will have more advice on this topic in the months ahead . We would be pleased to provide to our business owners a copy of the consultation process our corporate team went through in arriving at this policy .
Dan White
To really appreciate someone ’ s success , it ’ s important to understand their story behind it . In September the inaugural “ Journeys ” webinar series was launched . A series focused on taking a closer look at some of the incredible women in our group and industry , their journey to success , the challenges they ’ ve had to face and how they ’ ve overcome them .
To kick off the series , the panel featured Vivien Yap from Ray White Dalkeith | Claremont , Holly Jones from Ray White New Brighton in New Zealand , Ray White Upper North Shore ’ s agent Anna Cavill and Sue Choong from Ray White Kellyville . Bianca Denham , Ray White performance coach , hosted the open and very candid conversation .
CELEBRATING OUR TOP WOMEN
For Vivien , it all started when a friend gave her a listing and she figured she had nothing to lose despite some negative comments from friends and family .
“ Everyone asked me ‘ why would you do this ?’. I wanted to prove them wrong . It was almost like a challenge when they said ‘ you can ’ t do this ’. I said yes I can , I can definitely do this and it just became a little challenge for me .”
Recently awarded Australia ’ s number one Ray White principal for 2020 / 2021 , it ’ s hard to believe Vivien had another life pre-real estate .
An apparent trend on the webinar , real estate wasn ’ t the first choice for any of our guest speakers . Sue Choong despite completing a double degree in business and law had ambitions to be a vet while Anna Cavill found her passion while flipping houses with her husband .
Sue ended up following in the successful footsteps of her father and over the years built three
WELCOME TO THE FAMILY
real estate businesses , sold two ,
MEDIA MAGNATE NERIDA CONISBEE
and now leads one of the group ’ s fastest growing property management departments .
Like Sue , Holly Jones ’ family was also in real estate , however it wasn ’ t her first choice , opting for a career in marketing . Holly ended up falling into real estate after realising marketing wasn ’ t for her . However , after achieving back to back years as number one international salesperson in terms of number of sales , it turns out Holly ’ s an exceptional marketer .
While Anna , after being denied a $ 5 pay rise , considered real estate and said she remembers thinking she wanted something where there was no limit to what she could achieve . “ I wanted something where I could be rewarded the harder I worked .” Anna is a Chairman ’ s Elite agent , sitting in the top one per cent of Ray White agents .
Stay tuned for the next webinar in the Journeys series .
Did you know ? Alan White employed the first ever female real estate agent in Queensland .
There ’ s no doubt of the value Nerida Conisbee has brought to our group since she started with us as our chief economist in June . She ’ s a sought-after speaker plus a media darling . The media loves Nerida and her data team as they offer consumer friendly digestible data . Since she joined us she has been a fixture on ABC Breakfast and Sunrise every weekend . Nerida has received a whopping 912 earned media mentions worth a staggering $ 16.29 million in advertising space rate ( and counting ) since she joined us . She continues to be the most quoted property market commentator in Australia .
Nerida ’ s top tips to raise your media profile :
• Always present your best self
• Develop relationships with journalists and make sure you are approachable
• Develop public speaking skills through training and practice
• Get training and practice
We were delighted to welcome 13 businesses and their teams to the group during the September quarter . It ’ s a privilege to be partnering with them and ensuring that their transition is a very successful one and their best years are still ahead . Their fresh ambition will ensure we keep moving forward .
Ray White ’ s James Hayashi and Nader Hotait along with leading agents Angus Gorrie and
• Don ’ t communicate in a way to impress your peers , communicate to make yourself easy to understand . Don ’ t overtalk .
• Don ’ t sit back and wait – pitch ideas to journalists , send your photo with a press release , be proactive
• There is a difference between paid / owned / earned media and your own media platform is your Linkedin ( or instagram or Facebook ) profile
Nicholas Wise ( pictured ) have teamed up to open Ray White Eastern Beaches . With two locations , in Coogee and Waverley , the new powerhouse team already have a significant presence in a dynamic marketplace .
We also welcomed Canberra Commercial , Moonta , Picton , Colac , Maleny , Kensington ( SA ), Kiprovski Group , Aura , Pittwater Property , Sunbury and Eltham .
THE WHITE REPORT