Ray White Chief Officer of Strategy ( Real Estate ) Mark McLeod ran a panel session with Chairman ’ s Elite performers Rebecca Cuderman of Ray White Marsden on Brisbane ’ s southside and Ibrahim Merjan of Ray White Macarthur Group in south-west Sydney ( pictured below ).
“ A real estate AI assistant cookie is the future , this will possibly even use your own voice and prepare your messages for your vendors . We are moving to a pitch model too ," he said .
Ray White West End Principal Luke O ’ Kelly told the Elites that he has a calling culture inside his business .
“ Calls and auctions and nothing else matters . We have a 100 per cent auction focus in our business . I only know how to lead by doing . I started with making 20 calls a day , and that has built to 80-100 calls per person per day inside our business ,” Luke said .
Jessica Cao ( picture right ), leading agent at Ray White Roseville , showed how she has transformed her business through working with the media and regularly sharing her auction success .
Jessica joined the Ray White Group three years ago and her business has grown exponentially since she started to focus on auctioning .
“ We don ' t run in silos , anyone can show a piece of stock , it ’ s not your listing and only your sale . We run a highly systemised and sustainable business that is built for growth and volume ,” Mark said .
Mark O ’ Meagher from Ray White Clare Valley spoke about his work in the community regarding his active sponsorships and engagement . He spends $ 35,000 to $ 45,000 a year on community sponsorships . “ We get immense value in our business from sponsoring local clubs .”
Both these top agents have unbelievably consistent high volumes of sales .
“ Skill is overrated . If you do an hour and a half of calls every day , you ’ ll change your family ' s life forever . Stop prioritising everything that doesn ’ t matter . Make calls consistently , and with empathy and with care ,” Mark said .
“ I love working with the media team . They have genuinely helped grow my profile and they are always so responsive and ready to help ,” she said .
Ray White Macarthur Group Principal Mark Jennings discussed leadership in a high performance and high volume business .
Meanwhile , Peter Diamantidis of Ray White Diamantidis Group ( pictured below ) based in western Sydney talked about his business growth and personal investment philosophy . He sold 334 properties himself in the last financial year .
Mark said within five years everyone will have the same technology that Ray White has so “ it ’ s going to be a race to intimacy ”.
“ Our business centres on relationships and when you lose the excuses you will find the results ," he said .
NurtureCloud founder Michal Kot gave his insights to the Elites on how he built the proptech tool which is reshaping the face of the real estate industry across the globe .
“ Some 40 per cent of all listings in Ray White now come from NurtureCloud and we have finally rolled out in New Zealand . The full buyer module rollout will be available across Australia and New Zealand from February 2024 . The endgame of NurtureCloud is an agent operating system that agents can work out of ,” Michal said .
“ We are continually enhancing and evolving NurtureCloud and we will become a CRM soon .”
The Macarthur and Nepean businesses have risen to make one of the most successful groups in the network . With a 17 year history , Tim Doyle and Mark Jennings have built a business with a coveted reputation for achieving phenomenal results .
Working in real estate since the age of 15 he started in property management then moved into sales which has crowned him the top selling principal by volume in Australasia in 2022-23 .
His exceptional attention to detail , dynamic energy and impressive negotiation skill sets him apart from many in the industry .
Michal , who has a robotics background , loves making tools easier to use .
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