The White Report | December 2023 | Page 36

Celebrating our elites

BY ALEX TILBURY
ALMOST 200 OF OUR ELITE PERFORMERS FROM ACROSS AUSTRALIA AND NEW ZEALAND GATHERED IN PORT DOUGLAS IN TROPICAL NORTH QUEENSLAND FOR A SPECIAL CONFERENCE AIMED TO INSPIRE AND FUTURE PROOF EVERYONE ' S BUSINESSES .
We know our size and scale will not guarantee our future success and that we need to be “ more than just a brand ” to all our 13,000 members .
Ray White Head of Performance and Recognition Bianca Denham ( pictured below ) said the Elite Performers ’ Conference was centred on three key themes : accountability , volume and future proofing .
“ Elite effort is to be respected , recognised and praised . How can we as a family and a corporate team provide a framework to enable more people to reach Elite status ?
“ We know there ’ s more in all of us as nothing fails like success . Most industries hit a peak and get to a level of success but how do you keep going ?”
Keynote speaker Dr Alan Thompson , a world expert in artificial intelligence ( AI ), specialising in the augmentation of human intelligence , spoke about the advancing evolution of ‘ integrated AI ’.
Dr Thompson provides AI consulting and advisory to intergovernmental organisations including member states of the United Nations , European Union , and the Commonwealth . His applied AI research and visualisations are featured worldwide .
“ AI is very good at putting things in plain English and how you construct your prompts is the key to AI ,” he said .
“ We have an unwavering commitment to accountability , managing high transaction volumes and our focusing on future-proofing each and every business . These three themes will ensure our businesses keep growing ,” she said .
Ray White Managing Director Dan White ( pictured at top ) said the elite members were the “ pinnacle ” of the leading group .
“ It ’ s important for us to recognise what you ' ve achieved and keep going forward but we know there ’ s more potential in all of us ,” he said .
“ AI won ’ t be explosive but the adoption of it has been . Artificial intelligence is here and it will be interesting to see which companies will embrace it and apply it first .
“ Businesses who adopt AI will overtake the contrarian businesses or luddites or those who choose to leave it alone .”
His advice was to start with poe . com and ChatGPT4 .
“ AI creates a competitive advantage and increased efficiency and more insights . AI is not a one size fits all solution . Not all businesses need to adopt AI immediately to the same extent but the future is here now ," he said .
“ We are always looking for ways to get better , to push our limits and we are always challenging ourselves . There ’ s more potential in all of us .
Ray White West End Principal Luke O ' Kelly .
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