BY ISABELLE WALKER
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IN OCTOBER RAY WHITE LAUNCHED OUR BIGGEST APPRAISAL DRIVE CAMPAIGN YET , NAMED ‘ WE LOVE THE DINING TABLES OF AUSTRALIA AND NEW ZEALAND ’.
Each sales agent has a chance to enter the draw to win one of two $ 15,000 Coco Republic vouchers up for grabs , as well as other prizes along the way . Agents have to take a photo of their vendor ’ s dining table at any appraisal booked and completed through NurtureCloud for the chance to win .
TO LEARN MORE ABOUT ‘ WE LOVE THE DINING TABLES OF AUSTRALIA AND NEW ZEALAND ’,
The vendor has the chance to win too . We ’ ll be giving away two vouchers - one for our agents and one for our vendors to be drawn separately .
In addition to the voucher prize , we have a 20 per cent discount voucher for Coco Republic , thanks to Coco Republic and Concierge , for every vendor who participates , meaning there ’ s a guaranteed benefit for any vendor who participates in the competition , whether they win the major prize or not .
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We want to bring the focus back to the dining table . As we ’ ve experienced over the past two years , NurtureCloud has completely changed the game through measuring propensity and providing Smart Call lists . However , making calls doesn ’ t mean anything if you can ’ t win the day at the dining table during the appraisal .
This campaign focuses on the art of the appraisal . More and more , we ’ ve seen that a higher volume of appraisals leads to more listings , more profit and more market share . Our technology only gets us part of the way there when it comes to a sale - we need to do the rest .
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